Sony evolves card-less Augmented Reality tech

Sony has claimed it has revolutionised Augmented Reality (AR) by eliminating the need for markers in the real world on which to key virtual graphics. According to Sony, its SmartAR technology uses "object recognition technology" to spot real objects, such as photographs and posters, plus Sony's proprietary "'3D space …

[Anonymous Coward]

Nice, But...

Wouldn't Sony be better off spending resources on securing it's web services?

[Stuart Halliday]

Stupid remark of the year?

Are you saying that all Sony employees stop what ever they do to improve security for a small portion of their customers?

Does include the PCB assemblers, sales staff and toilet cleaners?

[junkie]

Well, not all

Well,not all divisions can work on security.. :p

if it comes to NGP, they might bring this to Move as well..

[Geoff Johnson]

Next Generation.

So will the Second Edition be SmartARSE?

[Vitani]

letters and/or digits.

"eliminating the need for markers in the real world"

"'object recognition technology' to spot real objects, such as photographs and posters"

AKA "markers"?

So, it's still needs markers, just not pre-defined ones?

A nice advance, but it's a poorly written article/press release.

[Stuart Halliday]

eh?

I thought this article said "no markers"?

Surely a rectangular card with a pattern on it is a 'marker'!

[Stewart Knight]

Do you remember.....

That guy that got an AR tattoo, I bet he feels a right tit now, mainly because he is a right tit though!

[james 68]

old news

a company called "autonomy" has already done this (and released a preview iphone app with an android release in the works) called "arusama" http://www.aurasma.com/

paris, cause if anything needs augmentation its her - shes got a face like a battered trout

[Clive Galway]

By "No Marker"

I think they mean it doesn't require the card to be in view or be marked with a special symbol. Existing AR tech in use by consoles etc uses the cards to supplement the data from a gyro / e-compass, but cannot work out the subtle nuances of movement from the camera alone. This can.

It's not totally new tech (see Imagineer's "Mocha") but to do this in realtime on a handheld console would actually be rather impressive.

It's like the difference between a standard wii controller and kinect. You can sort of do the same thing but kinect knows a lot more info about you rather than having to make rather large assumptions.

[Neoc]

Four words:

"Eden of the East"