back to article Government hires Guardianista as digital chief

The government has hired Mike Bracken as its new digital boss. Bracken, who up until last week held the role of digital development director at the Guardian newspaper, will be based in the Cabinet Office from 5 July. He is tasked with improving's "online presence" as well as extending the number of public services …


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  1. Aristotles slow and dimwitted horse

    Yadda yadda yadda

    Yeah, yeah, yeah!!!!

    No surprise that .govs strategy is fucked if they can't keep a steady management ship in place for more than 5 minutes.

  2. hplasm

    Hope he makes a priority-

    of a spellchecker...

  3. Bluenose


    how long before we can tweet our tax bill

  4. Marvin the Martian
    Paris Hilton

    What's the roadmap?

    Is he a human shield like the Adlib Dems, or is he a marinading scapegoat? [The first one is meant to survive.]

  5. Semaj
    Thumb Down


    So free stuff for the scratters and the rest of us have to pay for it then.

  6. Jacqui

    142K for boss

    less that 14K each for support staff. I suspect he earns more that ten of his employees!

    I wonder what his expenses look like?

    Pay the guy a pittance and provide him with a target based bonus - with one of the targets being based upon staff feedback - if they dislike him he gets no bonus whatsoever.

    bluntly if he cannot do the job without pissing of the staff then he does not deserve a decent salary.

    Also 100 staff means he should know them all by name - our CEO knew all out names in a 3500 staff company!

  7. Colin Millar
    Big Brother


    - a strategy for talking to the middle classes.

    We haven't needed one of those since the vote was extended beyond the landed gentry.

    Can whoever has reversed the direction of time please stop now - its not funny anymore.

  8. timsvengali

    The Mike Bracken I knew

    Just like to point out that the government finally has an ex-employee of Ziff-Davis' techie geek porn mag *PC Direct* in a position of responsibility. I know this, because I worked with him in the early 90s.

    Brax also has form as one of the founders of an online indie mag: One day he's liveblogging about indie bands from Glastonbury, the next he's a heartbeat from the presidency. An example to all of us who secretly lust for power.

    Tim (Reg broadcast ed)

    1. Anonymous Coward
      Anonymous Coward

      Though he probably got the job...

      ... due to coming from a newspaper. Which is somewhat ironic.

      But at least it's not the daily fail, eh?

      Anyway, how long he and his gushing will last, we'll find out soon enough.

  9. Luther Blissett


    If they really wanted to improve their online visibility they should have recruited from the Daily Maul.

  10. Will Godfrey Silver badge

    Could be interesting

    However, I wonder if he will go Soft after a barrage of Micro attacks.

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