Numpties
This reminds me of the fast talking spivs on market stalls selling a box with the patter, "I won't tell you what's inside the box, it might be worth 10p it might be worth 20 quid, who'll give me a fiver for it?" The only difference being that the market stall punters have been whipped up into a frenzy by previous apparent bargains whereas those buying the tickets have paid up with a cold head.
Anybody who pays for something when they don't know what they are going to get deserves everything heading their way.