4 quid an hour in London?
So about 5 quid per mile then?
Hertz is to give the chance to hoon around London Town in an e-car for just four quid an hour. The catch: you have to join the rental company's Connect by Hertz pay-as-you-go club. Membership cost £50 a year even if you never drive one of the firm's cars. Hertz Connect iMiEV Eye-MiEV Sign up, though, and you can now hire …
http://www.erenta.fi/en-home*
'Course, if you don't mind driving in a car that advertises "I've got a Big Whopper (jr) with frenchies on the side".
Still, no publicity is - well, no publicity.
*Yep, I'm offering to revamp that website. Children should be allowed to drink beer, fight for their country, but never allowed to use Javascript, much less American English (as if there were such an animal)