back to article Apple's 'Do Not Track' feature goes on Safari

The next version of Apple's Safari browser will reportedly come loaded with a "Do Not Track" feature that Mozilla has already debuted in Firefox. According to the Wall Street Journal, Apple plans to slot the tool into its latest Safari iteration when it releases its forthcoming Mac OS X 10.7, aka Lion, operating system. …

COMMENTS

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  1. M Gale

    Of course...

    ...if you had a "do track" header, the advertisement networks would never get paid!

  2. Marky W
    Troll

    Or you could use a proper browser

    Like Ope....

    Nah, just joshing. Use whatever the f*ck you like.

  3. batfastad
    Jobs Horns

    How

    So there's a Do Not Track header added to all web requests from your browser. But there's no guarantee that ad networks will actually adhere to it. Perhaps they're optimistically thinking that the Do Not Track header will dissuade people from installing AdBlockPlus etc.

  4. kanonfodda
    Flame

    Opt in perhaps?

    "The US Federal Trade Commission has requested a single mechanism that makes it easy for web surfers to be unhindered by behavioural ad targeting."

    So how about making it opt in, so you can only track people with permission. Seems to fit the bill perfectly. But of course, that wouldn't let them make all their money while allowing you to look like you give a damn...

    Not that it is any better here in the UK :S

  5. Anonymous Coward
    Anonymous Coward

    Do not track?

    Surely it would be much better to have a "deceive" browser. Something that would gather up all the ad racking cookies and randomly swap them among users, thus making mincemeat out of the whole thing.

    I would like that, a lot.

    1. Juan Inamillion

      @Do not track?

      Ooh sir, you are awful - but I like you...

    2. M Gale
      Pint

      You there, Mr Coward.

      An awesome idea, sir.

    3. DZ-Jay

      Re: Do not track?

      That implies a centralize point where all user's cookies are collected. But, surely, the owner of that system would never even conceive of exploiting all that information for personal gain, right?

      As an analogy, consider something like AdBlock Plus. The day the developer of that extension requires me to register with him is the day he loses my trust.

      -dZ.

    4. Unkown cow heard

      There's a pluggin for that!

      Google sharing it's called and to be fair all it makes mincemeat of is adsense. It does mean you sometimes get ad's in foreign languages and if I'm completely honest it's a bit buggy - I get annoyed and turn it off periodically when it's crashed firefox one to many times, but when it works it renders Google's data useless, which is a worthy goal in it self...

      1. Anonymous Coward
        Pirate

        Indeed

        @DZ-Jay I think ad tracking cookies are quite well known (eg doubleclick.net), it should be possible to create a filter and not store any others centrally.

        @Unknown cow heard Amazing stuff that Google sharing proxy :) Pity it's focused only on Google.

        Maybe something to do one of this weekends.

  6. Anonymous Coward
    FAIL

    Does anyone use Safari?

    It's the worst browser I think I have ever had the misfortune to use...

    Even Mac users have a fantastic alternative (Opera), and there is no excuses on Windows.

    1. Anonymous Coward
      Anonymous Coward

      Yes

      I use Safari because Firefox just got too full of crap and slow.

      I say exactly the same as you but about Opera, and believe me I've tried almost every version of it.

      Would rather use w3m than Opera.

      It just never made sense to me.

      1. DZ-Jay

        Same with me

        I only used Firefox because of the privacy extensions, but I tended to use Safari (in "private mode") for quick searches, since Firefox is so dog-slow to open and manoeuvre. Now that most plug-ins like AdBlock and Ghostery are available for Safari, I find myself using Firefox even less.

        -dZ.

    2. jubtastic1

      Gave up on Firefox

      Seemed like every time I wanted to quickly check something it always needed to install updates first.

  7. Anonymous Coward
    Anonymous Coward

    What's up with marketing?

    It seems that marketing companies will do absolutely *anything*, no matter how unethical, annoying, or downright disgusting, unless they are explicitly told not to and we pass laws banning the practice (and even that doesn't really put an end to the problem). I've registered for do-not-call lists and taken every step available to stop the endless disruption, and yet I'm still getting at least one call a day that starts with a long silence on the line ("hello, hello?") followed by cheerful greeting and an assurance that, "this is not a marketing call", followed by a marketing spiel that can only be ended by hanging up.

    Advertising from legitimate businesses, which is little better than spam, keeps flowing into my account, and the 'unsubscribe' can't be used because you have to "create an account" first (which involves handing over all the personal info I don't want them to have in the first place). Airlines like KLM and Air France are classic examples of this - everything I've tried to stop the email doesn't work, including writing, email, and phone calls. The trash just keeps piling in.

    It makes me wonder what kind of person runs these operations, and how they came to lose all their scruples? I make a point of avoiding businesses who operate like this, but they must be succeeding nonetheless...

    1. Charlie Clark Silver badge

      Don't play nice, report them

      In the UK all "subscription" services must support a STOP command. If this is not possible then report the perpetrator to Off-Whatsit. Cold-calling is illegal but will continue if people let it. The threat of legal action can work wonders for those who are hard of hearing.

      That said I've recently flown a few times with Air France and my inbox is mercifully bare. Wish I could say the same about flea-bay!

  8. Jonathan White
    FAIL

    Good grief

    Can I have a 'do not let the Opera shills post on el reg forums' instead?

    1. Anonymous Coward
      Unhappy

      Title

      As an opera user (bare with me) I'd like this feature too!

      It's fecking annoying having these zealots spitting their crap over every browser related article. Use whatever gets the job done and do it quietly.

      I use linux as well, doesn't mean I post some shit about it on every Windows/ OS X/ BSD/ etc article.

      I wouldn't mind giving up my right to post to get rid of these commentards.

      1. GeorgeTuk
        Joke

        I bared with you...

        ....and got arrested.

  9. John Tserkezis
    Unhappy

    I don't get it.

    No really, I just simply don't get it. Why all the hoopla about 'do not track'?

    The ONLY difference it *MIGHT* make is you don't get PERSONALISED ads instead of generic ads.

    And that's ONLY if the primary, secondary AND third party ad sites comply with the "do not track" system.

    NOTHING else changes.

    How does this "help" the end user? My view has been that personalised ads are more effective, because you actually might be interested in buying the crap they're peddling, verses generic crap you probably don't care about.

    Your activity is still being logged, and is still being used to generate averages for others.

    So, enabling "do not track" actualy makes things WORSE for you.

    Or you can install NoScript + Adblock Plus and be done with it.

  10. Anonymous Coward
    Unhappy

    Omniture

    Will it stop mybank from sending stuff to omniture?, even when I have logged on?

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