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Please, no more playbook hype until they actually ship the device.
The PlayBook – the iPad challenger from BlackBerry maker RIM – is following Apple's device into the workplace with the assistance of Microsoft. People getting Exchange emails will be able to synchronize with the version of Exchange Server behind Microsoft's forthcoming Office 365 cloud suite, RIM said on Thursday. Sync with …
More vapourware announcements from RIM. Maybe they should, oh, I don't know, get some actual products out there rather than this ludicrous strategy of announcing stuff that does not exist. How many Playbooks have they announced? I think they are up to three now. How many have hit the shops? Well, that'd be zero.
Um, should the Reg not have published iPad2 articles before ship, or the various Androids in development?
RIM may be shipping too late to beat iPad2 but it has to ship because if they can't get a tablet into corporates they will lose Blackberry presence entirely. The key to retaining BBOS in corporate is to leverage existing investments in Enterprise Server.
Apple did not announce three different ipads in succession over a number of months, without actually releasing any of them to the market. They also did not release a constant trickle of details about what the ipad could do compared to the competitors products (probably because there weren't any) for nearly a year before releasing a product for actual sale.
Which RIM are still yet to do.
Note: I do not own an ipad, nor do I intend ot buy one.