"For example, a US-based social network company that has millions of active users in Europe needs to comply with EU rules."
Yeah, good luck with that....
European Justice Commissioner Viviane Reding said citizens have the right to proper data protection, and the "right to be forgotten", and deserve national regulators which will enforce the rules. Legislation will be published in the summer to ensure that all Europeans' personal information is properly protected. Reding told …
European carriers are ordered to block access to them.
There is already precedent on this sort of activity - for example Youtube getting blocked in various countries until they removed certain videos (Turkey comes to mind).
An outfit the size of (say) Facebook may well not have any legal presence in the EU, but faced with a choice of comply with EU law or lose all your EU customers, I suspect they'll comply fairly quickly.
Trouble is, if the US company is giving EU citizen's information to the US Government in secret, we won't know about it and nor will any EU regulator.
I'm thinking of the Twitter/WikiLeaks case; we only know about it because Twitter sought legal guidance on the validity of the Government request. We do not know what was in the original request, nor do we know which other companies - if any - were asked for information.
The article also mentions more transparency upfront.
Certainly any US company will hand-over all of it's member's private data if asked to do so by it's government (and probably shares it by default anyway).
But part of the proposal is to make it less able to opaquely collect the data in the first place - ie Google Street view snapping wifi aswell as photos, Facebook hidden opt out privacy nonsense, etc.
Pushing some of these data collections from hidden opt-outs to visible opt-ins should help privacy a little bit at least.
even though it is governed by EU banking regulations.
Apparently, its US parent company obliges it to. It's fucking ridiculous - and that goes for the embargo on Cuba as well.
The US will continue to do whatever it feels like, whether it is outside its borders or otherwise.
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