With JUST the software you need?
"They also come with “just the software you need,” which is code for saying the machines don't contain crapware such as promotional versions of antivirus software that can drastically hamper performance."
MS should also once and for all STRIP out that "class division" demarcation of video chip limitations/aero/glass crippling.
My cheap Gateway laptop back in 2008 could -- with the right video drivers and compiz base -- run 3D desktop graphics a whole lot tantalizingly better than a baseline or win vista home native install on the same hardware. Shimmer, wobble, fire, rain drops, cube, sphere, translucency and more. Even my later HP Pavillion dv7 could do it with Mandriva, PCLinuxOS, and Sabayon (when I could GET Sabayon to actually RUN without demanding 2.7 GB of updates).
Even with VirtualBox and Win Vista/Win 7 running, I could suspend and resume and return to the same snazzy grapics. The ONLY advantage to running vista and 7 natively is that my CAD apps would open drawings marginally faster and present them marginally crisper. But, since the app stepped down to a reduced functionality in 7 and vista, there was really not true advantage to running vista and 7 natively.
ms, you uninspiring aero doesn't compare to Compiz (when Compiz is not broken). You don't give users anything to be PROUD of in windows. Accept it: you OS really is a tool - a platform for the real workhorse apps -- the users' chosen apps. The OS is supposed to stay out of the way, or to facilitate housecleaning. But, between monstrous patches and constant threat of virii, trojans, worms, and other malware, some users must operate in trepidation. Don't get me wrong: I DO use windows, but it is just a TOOL (and, as such, it is sequestered LIKE a tool: inside an emulator/VM). It does mostly what it is supposed to, but Linux, despite its major flaw of not being to natively run windows word apps, provides power AND bells and whistles, not just power. Some users really DO want built-in bells and whistles, and, while you DO unofficially provide eye candy in the Power Tools, how many users can use it when the cheapest of "designed for windows" hardware barely hucks and bucks like Frankenstein short of watts and voltage?
Why, ms, WHY must you INSIST on dividing users that way? Activate the eyecandy on ALL windows hardware, and stop letting vendors crank out crappy vid chips with your name on it. You might curry favor with end users who occasionally "defect" to or concurrently run Mac.