GaNFETs
This seems a bit off. What is it they make exactly? A look at their website seems to indicate they build power supplies, but why is that worth all that investment? Are they designing and/or building the semiconductors as well?
MOSFETs made from gallium nitride instead of silicon are already available, if somewhat more expensive, and have similar characteristics to regular CMOS. But if they were used more, the prices would drop.
As an electrical engineer, I've built a number of power supplies over the years, and I know that switching losses in power transistors are a major part of total conversion losses, but reducing those losses mainly comes from better design of the driving circuits and filters.
While I'd love a better transistor, there is absolutely no reason a good engineer can't design their own power supply. They aren't that difficult, (I'd rate them about medium) and you don't need a company for that.
Or they might be a supplier for OEMs. That could be a good idea, but information on their website is thin.