back to article AMD takes on Intel in 'the internet of things'

AMD took direct aim at Intel's low-power Atom embedded processor and platform on Wednesday with the release of its G-Series Fusion APUs (accelerated processing units), the follow-ons to AMD's recently released C-Series and E-Series APUs for the notebook, netbook, and tablet markets. "AMD's commitment is to ensure the game- …


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  1. Robert Heffernan

    Adobe Flash in Hardware??!?

    "All three APUs offer DirectX 11 support – lacking in Intel's latest Sandy Bridge processor line – plus support for OpenGL 4.0 and OpenCL, and hardware decode support for H.264, VC-1, MPEG2, WMV, DivX, and Adobe Flash."

    So the APU has Adobe Flash support in hardware eh? Now all I need to do is point some malware at the internet connected gambling machine to exploit the OBVIOUS security flaws in the adobe flash hardware and walk away with a truck load of cash!

    1. Anton Ivanov

      No, just video accel support for Windows Flash

      No, it is video accel support for flash so you it becomes actually usable for watching videos without your computer doubling up as a part of your house central heating system.

      9W max... Yawn... Tell me what is min, not max. The key to systems like this is extremely low idle consumption and that is why ARM has been making inroads into "proper" computing. If idle TDP is under 4W this will make my shopping list because it will result in sub-9W total system consumption in idle - comparable to Intel or even Via in Suspend-to-RAM (4-6W).

      While at it, if the idle is in the 1W area we now have a viable x86 ARM competitor. Yet another bit of history repeating. Same as with Itanic, this time on the low end.

    2. Anonymous Coward
      Thumb Down

      So the APU has Adobe Flash support in hardware eh? :NO it does

      "So the APU has Adobe Flash support in hardware eh?"

      NO it doest , that in inside the AMD UVD and that doe not work in embedded Linux.

      see the other post as to why.

    3. Ammaross Danan

      Point malware at the device? WTF?

      Sorry, but you can't exploit flash (let alone just the flash H.264 decode on these procs) simply by trying to chuck a malformed flash file at the IP. Flash is not a server (some might argue this) on the box. It does not have open ports listening for connections, let alone listening for flash files to then try to display.

      /Fail for complete lack of understanding of network communication.

  2. Anonymous Coward

    LOL at the AMD PR Innovators press releases lately

    "All three APUs offer DirectX 11 support – lacking in Intel's latest Sandy Bridge processor line – plus support for OpenGL 4.0 and OpenCL, and hardware decode support for H.264, VC-1, MPEG2, WMV, DivX, and Adobe Flash."

    you have to LOL at AMD PR Innovator's press releases , someone should inform them that their AMD kit does not do OpenGL 4.0 in any thing but windows, certainly not in Linux the massive embedded world markets.

    as for their closed UVD, that too is restricted to windows use as AMD in their wisdom do not and will not open that up or even releases the data required to use it in Linux as someone in AMD thought it was a good idea to combine Key AMD DRM with the UVD decode ASIC.

    that means no hardware assisted video decode of any codec in any open embedded device they may wish to sell this too.

    ohh and look ARM just happen to have the world embedded market in its picket now with their Mali T604.

    "Samsung backs ARM’s souped-up graphics platform

    Mali T604 will support HD and 3D in low power devices, says ARM


    Published: 11 November, 2010


    Mali is designed to work with ARM’s latest CPU core, the Cortex-A15, which targets smartphones, tablets and even servers. Up to 16 2.5GHz cores can work together for these larger systems.

    Mali T604 will be compatible with Microsoft’s DirectX 11 and with OpenCL 1.1, both programming frameworks for parallel processing over multiple cores. The inclusion of DirectX 11 aroused speculation that this programming technology would soon be supported fully in Windows Phone 7. Currently, full compatibility with DirectX 11 is only seen in Windows 7, but that does not run on ARM processors (though its ties to the Intel x86 design may be broken at last if ARM moves up to servers).

    OpenCL is a C-like programming language with APIs for parallel execution and is supported by many heavyweights including IBM, Apple, Intel and Nvidia.”

    beware all windows/x86 centric AMD PR Innovator's press releases, dont bet the farm on them having anything worthwhile in the ARM Linux embedded market , and be sure to sanitise it for the market's they say they will have....

    OC Intel's latest Sandy Bridge with its internal Encode/Decode ASIC , 10.1 and OpenCL1.1 comparability will OC transition to the current low-power Atom embedded processor's too.

    so they have a reasonable chance to make mid term progress especially with the FPGA included as standard in all their latest Atom-FPGA PCB's , perhaps they will start a new trend, and popularise the FPGA in the mass market, who knows.

    Intel rolls six merged Atom, FPGA chips

    Rick Merritt 11/22/2010

  3. Anonymous Coward
    Gates Halo

    "internet of things"

    Take a look around any random house or any random commercial premises.

    Pick a few boxes with computers inside, other than PC-derived things. At home, a set top box, in the office, a router, I'm sure you can find plenty.

    Now how many of them will be x86-based? I'll expect the answer will be basically zero, and I'd stake money on it.

    Intel CPUs (even with Atom) are basically irrelevant unless the hardware needs to run Windows.

    The "internet of things" doesn't run Windows. It may well run Linux, or QNX, or VxWorks, or some other OS most readers never heard of.

    "The internet of things" doesn't run on x86 though. And won't.

    1. Anonymous Coward
      Thumb Up


      excuse me.......Mr OC , That's RIM OS now :D

      not aka QNX RTP6 , and very good it is too o/

      all your nuclear power plan's and NASA grade space kit along with ARM cortex quad devices should be using it today/this year \o/

      lets hope the core Linux dev's can find a better and faster way to co-operate and work the ARM 3D into the open OSS code bases ASAP or QNX RTP6 ,Oops i mean RIM OS and its like may find a massive home in that user space, something to consider anyway.

  4. Mikel


    Gigabit Ethernet, 6x SATA 6Gbit, 14x USB 2.0? You could make a lot of interesting little toys with that.

    1. Anonymous Coward
      Thumb Up

      14x USB 2.0? and the massive PCB power draw

      "14x USB 2.0?"

      really have they got No Imagination , 14x USB 2.0?, who Needs 14 of anything in the consumer device.

      id be hard pushed to even justify 14 fast sata and they are useful, never mind wasting die space and the massive PCB power draw on 14 slow usb2 ports.

      perhaps people dont actually use their goggle fu to look at the many ARM and low power PPC SOC and see many cheap Chips giving you many Gigabit Ethernet and useful stuff without going OTT (Over The Top)

  5. Anonymous Coward
    Thumb Up

    ARM cortex at full load actually

    "sub-9W total system consumption in idle"

    that would be sub-9Watts on ARM cortex at 'full load' actually, including your SSD and al the PCB on average so even lower overall when just watching an HD streamed from your remote Freenas box or even from a low power laptop drive

  6. Anonymous Coward
    Anonymous Coward

    Followed by taking on Eddie the Eagle in ski jumping....?

    Why on earth would AMD want to take on Intel in the internet of things? The internet of things runs on ARM. Taking on Intel in the internet of things is like taking on Eddie the Eagle in ski jumping.

  7. Anonymous Coward

    Meh, with a capital M.

    It sounds like the Intel CE line from two years ago, that was interesting for a few minutes but has been fraught with trouble. As has been pointed out x86 has horrible power efficiency, I have seen a lovely dual core ARM based chip decoding HD video or doing 3D graphics in under 2W maximum.

    The kicker as far as CE is concerned for these devices is: do they have proven crypto cores with secure on-board NVM which is isolated from the application processor? If not they won't get certification from any of the content security companies and thus it won't hit the home entertainment market. At least company I know has dropped an Intel CE for a major project because they couldn't pass security certification after two attempts.

    Unless AMD have fully understood security they most these products are going to do is make glorified netbooks or expensive alternatives to the existing Chinese TV media players. The power consumption also prevents them from being used in many commercial set-top box designs because they won't meet the European requirements for efficient power design in complex set-top boxes. If it is consuming more than 4W when running full video decode and graphics then it isn't classed as meeting the requirements!

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