Fanboy adolation or deliberate literary device?
@ LHO & others on William Gibson:
Having read the Bigend books recently, I don't think the Apple=good, PC=bad is as clear cut as in TGWTDT.
Gibson has said that despite the "tech" aspects of his books, he is not very computer literate himself. He uses a Mac to write and research his books, and that is about it. Word processing and web browsing. In this case it really is a matter of writing about what he knows. He actually uses a Mac, but if you read his comments he isn't much of a fanboy. Having started on a Mac pre-Windows, he hasn't needed or wanted to move.
He also has said that the people in the Bigend trilogy use iPhones and Macs because he felt that that is what the people of this social type (arty/creative) use. You notice that Milgrim doesn't use an iPhone, and he isn't a bad guy. And nor is Hollis' boyfriend whats-his-name.
The Bigend books are very much about branding, descriptions include liberal use of them. It isn't an anonymous SUV but an armoured Toyota, or the plane is a Cessna, or the jeans are Levis. Are these fanboy references? It was a deliberate choice and Apple was a part of it, how its brand is everywhere until you get sick of it.
I also had another thought about the Apples/PCs in these books while making my argument. Apple's product style is almost unique to the Apple brand or at least is most attributed to it, and it is possible that the very ubiquity of PCs makes them anonymous with their generic style and nonsense lettered/numbered model names.
The Bigend trilogy are set very much in the now, whereas the Sprawl and Bridge trilogies aren't. I don't think there was any mention of Apple products in these books, despite their being written on Apple computers, and indeed he has said that Neuromancer was inspired by an Apple IIe commercial.
Disclaimer: I should point out that I own a Mac, a Power Mac 8100/100 from 1995, so I must be biased. Other than that I own 6 Windows and Linux-based PCs.