Nonsense, IMHO
So you pay for all the HD bells and whistles and submit to full DRM anal treatment to do exactly what? - watch the overcompressed, low bitrate, lag-ag-ag-ag-agging Youtube stream, full of artifacts?
Verily, the gullibility of those "consumers" who will eventually fall for it makes me feel sad for the human race...
Also, shows how successful BD is if they have to resort to offering what basically is a free bus pass as an incentive to buy their car...