Exclusivity of iTunes? Rubbish!
Why, oh why do you still continue to support the fallacy that iPods are manageable by iTunes and iTunes only? WinAmp, either with its built-in support or the superior ml_ipod plugin, is in many ways far better at managing the contents of iPods as its smaller, faster, not bloated, doesn't demand you install QuickTime, transcodes ANY file WinAmp can play (which is pretty much EVERYTHING!)... I could go on but you get the idea!
C'mon, this is a tech website populated by techies isn't it?