
Considering how much flak I usually like to throw at Apple...
...I find myself going "meh" at the plans to run their own advertising through the phone. It's not like everyone else doesn't do it, and free apps are pretty much expected to throw up banners here and there. So they probably won't let Random Advertising Network Ltd into their walled garden? BFD. At least this way the customers' personal data and history is only being mined by one company that is too big to fold up and disappear to evade the law if data protection violations rear their head.
I'm just slightly boggled that they are sticking with that name. Congratulations, your iPhone now has iAds? That's a screw-up of Microsoftian "If you have a life without walls, why do you need Windows" comedy potential.