nuts
I can't see it helping the image of Dixons too much to have it associated with a very old, childrens' film.
Dixons risks future of humanity with Star Wars-themed ads
Dixons has put the future of humanity at risk by beaming a series of ads featuring Star Wars refugees C-3PO and R2-D2 into deep space. The campaign touts its Currys and PCWorld chains. The electronics chain's latest ads will feature the droid pair - including original C-3PO actor Anthony Daniels - breaking into one of the …
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Wednesday 20th October 2010 13:02 GMT Anonymous Coward
... true Star Wars is for kids
Just as been suggested previously if you are an adult and really really must read Harry Potter in public you should do the decent thing cover up ..... suitable coverings being Big and Bouncy, Lost in Latex , complete expose - Mud, Pugil sticks and babes, The Sunday Sport etc.
If you just have to back catalogue your Star wars collection make sure you have it suitably labelled suggestions being the Complete Linda Lovelace, Debbie does Dallas, and so forth.
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Friday 22nd October 2010 09:50 GMT It wasnt me
aaaaaaaaaaaaaaarghhhhhh !!!!!!!
"Growing up is a matter of choice."
Correct. But you can still stay young without using 'already' as a fucking full stop. Maintain some dignity.
Already is an adverb. People on the reg message boards use it as punctuation.
Listening to a 60-something talking like a 12 year old retard is like watching your uncle dance at a wedding.
You should know better.
I feel better now. Downvoting me will make me relax further.
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Wednesday 20th October 2010 11:56 GMT Gusty O'Windflap
these are not the electrical goods stores you are looking for
It does seem odd that they should choose star wars characters, or maybe the marketing people thought "ah the people who grew up on star wars will have their houses and white goods but perhaps the washing machine is getting old and they need a replacement about now"
It worked for Citreon and the C4, all those Transformers fans now at an age where they are earning with a family on the way etc.
"By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing" - Bill Hicks
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Wednesday 20th October 2010 11:57 GMT Anonymous Coward
Utter poop!
Dixons marketing director Niall O’Keeffe told trade rag Marketing Week: "This is about building our retail brands, not price promotions. We’re a completely different organisation than we were four years ago. This is a symbol of the transformation of Dixons.”
BOLLOCKS IS IT!
It's about having no fugging original ideas for an ad campaign and renting someone else's property to promote your own sad tat. Loads of talented and creative people out there I'm sure quite few would have lept at the chance to come up with a good and original campaign!
You wonder why people rip off media when the best the so called creative types can come up with these days is to rehash classic ideas!
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Wednesday 20th October 2010 13:27 GMT Loyal Commenter
C'mon now just look at this guy's words...
"This is about building our retail brands" - WTF does this even mean?
"We’re a completely different organisation than we were four years ago" - no you're not, you still sell overpriced electrical goods and even more overpriced extended warranties on the overpriced electrical goods.
"This is a symbol of the transformation of Dixons." - There may be a planet somewhere in a galaxy far far away where this sentence actually has some semantic content, but here, now, on Earth, it means precisely fuck all.
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Wednesday 20th October 2010 11:58 GMT Adam Salisbury
FFS
As if advertising isn't already insulting, patronising, condescending and invasive we're now inflicting it on the rest of the universe!?!! Whether or not there's anyone out there eyeing up this blue-green bag of pepprami sticks we call home it just seems like we're being noisy neighbours now, blaring jibbersh out the windows with reckless abandon!
It beggars belief that the boffins haven't thought about carefuly enough, besides there are far better things to beam into space than Dixons ads!
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Wednesday 20th October 2010 14:29 GMT Badbob
It must be 1977...
because who the **** are Dixons? I remember them, but there are users of this website younger than me thinking "Who/What is Dixons?", "Who is George Lucas?" "What is a Washing Machine?".
Wasn't that brand name consigned to the depths of the internet (and oddly, the Folkestone Eurotunnel terminal) years ago, being replaced with the rapidly disappearing and bizarrely named Currys.Digital shops.
I have noticed that the DSG International plc website is now "Dixons Retail", why? That brand name is dead (except for said retail website), so if the company must be renamed, why not as Currys Group or something that has some resemblance to your actual business.
Similar ideas would be renaming the parent company of O2 as "Cellnet" or even better the parent company of B&Q, Kingfisher being renamed as "Woolworths plc".
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Saturday 23rd October 2010 20:19 GMT Aristotles slow and dimwitted horse
Perception...
"This is about building our retail brands, not price promotions. We’re a completely different organisation than we were four years ago. This is a symbol of the transformation of Dixons.”
Maybe that is what they think. But 4 years ago Dixons were a retailer of electrical tat, and as far as I can tell - 4 years later they are still a retailer of electrical tat.
What do they seriously think has changed in the publics perception of their shops?
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