Only 1 solution...
To me a Fibre Line with Virgin media is the only viable option, Sky insist you use their Router and threaten to cut you off if you don't!
Sky also refuse to provide you with your Router's configured username and password, meaning the only way you can acquire it is unofficially, people moan about Apple and rightfully so, but this media giant is the worst of the lot and always has been.
After all, these are the guys who want to charge us a subscription to be able to access their newspapers online sites, god you could be mistaken for thinking they were readable let alone paying a subscription for it!!!
Maybe this is the Darwinian process of the modern day, those who subscribe to daily mail online get an instant price on their head!
Still having said all that what other options are there, Virgin Media offer the best BB but in very limited areas, their TV is good but not up to scratch compared with Sky IMO, Online TV still doesn't have the quality.
To sum up I would say the following...
SKY: Best TV Service, average BB Service at best.
VIRGIN: Avarage TV Server, best BB Service.
Price wise you can do the maths yourselves sorry, but the phrase 6 of 1, half a dozen of the other springs to mind!
For me it has to be Virgin BB which then tends to dictate the rest too, plus I would rather give my money to Satan himself than the Murdoch's, though it is not like most my Virgin fee is not going there anyway.
But hey, no monopoly here people, move on quietly...