Not just shiny hardware...
You buy an Apple because OS X is still (marginally) the friendliest OS around, and the one that needs the least tinkering. And has some very, very cool applications that run on it better than on WIn 7.
Just as a random example, OS X allows the use of ASIO sound drivers without a second thought, when using my Digital Audio Worksation software and Absynth synth software. Win 7...er, has no ASIO drivers at all, despite being what most synth players want to use to direct their sound. I can (and have) installed ASIO4ALL and gotten it to work on Win 7...but frankly, in 2010 I shouldn't HAVE to - but instead Win 7 wants you to use DirectSound - which was built for GAMING, not media production, and does NOT chain and re-direct as easily or well as ASIO. I can also use MIDI over TCP/IP a lot easier on OS X, and I can go on...but you get the idea. After 20 years of trying to ape OS X, Windows STILL can't equal it for multimedia production...to show one glaring example.
Look, if you merely run Office and a web browser, and maybe bang out some Java for work, then Win 7 is a great, lower cost way to do it, and the machines do cost less. But it is a HUGE mistake, and shows great ignorance of the topic, to claim that the only thing Apple has is "shiny shiny". It's got a whole lot of cool stuff under the hood. And that is from someone who has never even owned one...me - but who constantly expends time and effort trying to get Win 7 (all the way back to 3.0!) to do what OS X does natively....