OK Mr Vomit...
If you're sick of it, cut yourself off from it.
Seriously, impotent anger will kill you.
Form a company which tells people how to buy non-apple products, and tell them how to use those products (seeing as most of the imbeciles you're ranting at seem to like apple products because they don't need any smarts to use them).
Turn off all apple adverts you see on TV. Develop a plugin for web browsers which filters out apple banners.
Don't read any articles (including this one) which mention apple products.
Spend your time evangelising to your friends about good product which isn't apple.
But dont' ever, EVER post to comment boards like this (especially with the tragic swearing). You must be the kind who simply can't accept that 90% of the population will do what they do (for an easy life) and don't have geek enlightenment like you do. So use your enlightment for good and stop screaming like a prophet into the void. It's pointless.
Me? I've got an iphone. I've also got an apad, which I hack Android about on. The reasons I decided to become an imbecile for my phone were simply because I couldn't be arsed with more complex phones (which needed "attention" all the time) anymore (ran S60 / UIQ symbian phones for years).
I know I had something to say about the story... what was it... oh yes.
Updates over the air (especially to devices with batteries) are just another way of creating bricked product. At least if the whole system image is replaced you can be reasonably sure it'll work. Before anyone screams, I'm aware that both will have a potentially low fail rate, but the ADSL+laptop+cable solution added to a fallback bootloader mode at least means you can resurrect things. I'm sure android has that mode, but if you work over the air it's not going to help, is it?