What? AOL is still alive?
...or at least twitching a bit and coughing up blood.
Will this dinosaur EVER die?
AOL blew another hole in its finances today after the internet veteran posted a massive quarterly loss, having swallowed a Q2 goodwill impairment charge related to its sell-off of Bebo. Worse still, the company saw its advertising revenue plummet 27 per cent to $296.9m in the quarter ended 30 June. In the same period a year …
Even as a very former user, I forget about them until they appear in the news about how bad they're doing. Their previous marketing strategies were fairly pervasive and seemingly quickly made them irrelevant. It'll be interesting to see if any other companies who tried the same strategy is still around. That is, if anyone remembers them.
Sounds a bit like what the Kremlin used to say about ageing leaders who hadn't been seen in public for a few months. Strangely I haven't had any CDs from AOL for a long time. It always used to be the company that gave you a three-month free trial so that you could (a) find out how bad it was and (b) find a decent ISP.
Well, the article wasn't exactly clear.. was that $1.4 billion goodwill impairment charge in ADDITION to the $1.6 billion loss, or was $1.4 of the $1.6 (87.5%) coming from that?
A quarterly loss of $200 million isn't great, but wouldn't be terrible if their revenue is down 25%. They could be restructuring to get costs down and had a temporary loss of customers as a result. That's not altogether uncommon.
My question would be what products do they have that are still relevant? I would think most of their business is now advertising revenue, but I don't know where they advertise these days with Google vs Bing/Yahoo ruling the market. I don't know of many people who actively use AIM these days, with Smart Phone texting/messaging becoming the preferred method of communication.
What does AOL do to become relevant? What market do they have a convincing offering in? What core competencies do they have that they could use to create an offering? As others have mentioned with the CDs for AOL... the only thing they were really good at was spamming the hell out of computer-illiterate people and conning them into buying their service.
"Today, I discovered our AOL billing information. Turns out we've been paying for dial-up via automatic bill paying that we thought we cancelled in 2000. $1,800 later, we called to cancel. Customer service congratulated us on being loyal members for over 13 years. FML"
After 5 years I canceled my service and paid termination fee, I received a bill for fee-not-paid from a collection agency. I contacted AOL, they simply refused to look up their record. Luckily I have my credit card records in "shoe box", It took me hours to find it. One customer service told me, "Many customers walked away and did not pay cancellation fee." Till this day, I did not received an apology.... AOL, how many decent people did you scam?
Except everything they touch turns to shit.
AOL is a conservative, marketing driven company pandering to the most technophobic, risk averse customers in the whole internet. Decisions are not made on how cool something is or what the market might be worth in 5 years but on how many support calls it will generate. Since they couldn't innovate in-house they decided to acquire some through buy-outs. A sound plan except that they promptly smothered their acquisitions in the same corporate culture as themselves.
The fate of acquisitions like Netscape, Nullsoft et al demonstrates that all too well.
The sick part is Nullsoft singlehandedly kicked off MP3 media players AND p2p networking (with gnutella). AOL managed to turn a potential goldmine into just another ad laden, bloated, has-been media player.
At one time WinAMP was the king of media players and it's not hard to envisage how it could have become iTunes before iTunes even existed. It just required a company with the vision and might to see it through. That company wasn't AOL even though at the time they were sitting on a massive collection of music, video & movie properties that could have kickstarted a store.
Does anyone remember the fun and games to be had uninstalling AOL? In the Windows 95 days, I must have thrown away a good few weeks of my life "fixing" PC's that had slowed to the point of being fit for doorstops thanks to AOL's "low level drivers". What a great day it was when they finally decided that Dial Up Networking could work for them after all!
Good riddance (in advance) AOL. You took Compuserve (which wasn't half bad) and bastardised it into that mess you're still trying to tout today. Shame on you!
I tested it back in the day, after the trial period, I uninstalled it from Windows 95. It asked me if I wanted to delete shared dll's - I was not really computer literate a the time and clicked "delete all" ... I remember the mistake to this day ... I had to reinstall ie ... must have been 1997 or early 1998.
The other evil mistake I remember was when I installed linux into what I thought was a partition in an extended partition, it "somehow" used the entire extended partition (deleting existing partitions in the extended partition) and I lost all my mp3's ... sad day, that ... must have been 2000 ... it was Suse 7.0 pro, iirc.
We all learn sometime ... ;-)
AOL sucks!
There are many reasons to hate AOL, but I hate them because the treated my mom like dirt, called her a liar and make her cry for two weeks. Oh and they tried to rip her off for almost $500.
My mom signed up as an AOL unlimited broadband customer with a cable modem via her cable company. AOL's billing department screwed up and had her marked as a dial up customer on per minute plan. Since her broadband connection was on whenever her computer was on, her first bill was almost over $400.
My mother was disabled and on a fixed income. They kept insisting that she wasn't signed up for AOL broadband, and that her computer (which lacked a modem) was connecting via a dial up connection and since she wasn't on any plan she was had to pay the hourly rate. A top level manager eventually put a note on her account instructing service reps that the matter was settled and no longer open to discussion. After that she kept calling but they'd refuse to talk to her and insisted that she pay up or face legal consequences.
She probably talked to them for about 30 hours over a two week period.
It took me 3-4 hours of repeatedly calling until I reached a service rep who'd actually talk to me, I convinced him to ignore whatever information was in AOL's system and take a few minutes to actually call the cable company that installed the AOL broadband service and all the per minute charges where dropped.
I can't believe this company is still around, but then again its customers were just about always the most computer illiterate people. (from years of tech support and running my own PC repair business).
I remember the term 'Assholes OnLine', which suited most very well.
The day this company dies should be declared a public holiday. I'd celebrate.
http://www.aolsucks.org/ - says it all
I still can't believe (well, I can) that they managed to convince so many muppets for so long that the normal internet was in fact AOL content!
AOL CDs were only good for drinks mats - I had quite a collection (turned upside-down) on my coffee table for many years.
AOL's demise can't come soon enough!