Story?
"We're excited about IE9 ..."
It's just a web browser FFS, get over yourself.
"great story to tell"
Stories usually start "Once upon a time...".
I'm sorry, is he really going to give the reporters a blow-by-blow account of the development of IE9?
I'm sure it will be riveting.
"Well, then on Thursday, Jack found a super bug in the rendering code. We all gathered round and had a right old laugh. He is a card. Well with our combined brain power, we managed to a solution and, believe me, it was a doozy...".
Marketing-speak: we can do without it thank you very much.