back to article Google discovers Chrome can (really) block ads

Google Chrome now includes the ability to completely block resources from loading inside the browser, and the latest incarnation of the AdBlock extension for Chrome is using this "beforeload" event to not only hide ads from the user but prevent them from downloading entirely. This brings the Chrome AdBlock extension in line …

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  1. Skrrp
    Alert

    Ad blocking is all well and ok

    I'll need a NoScript replacement before I totally leave Firefox though.

    1. Rasczak
      Go

      Replacement

      <quote>

      I'll need a NoScript replacement before I totally leave Firefox though

      <\quote>

      If you need that then the easy replacement is Opera, use the site preferences in it to decide whether a site can run scripts or not, no need to install any third party extensions to get the job done.

      If you do want the chromium feel then try SRWare Iron, a fork of Chrome. The latest version runs all the Chrome extensions, and has content setting taht can be set to block jECMAscript, plugins and others then set exceptions to allow them on trusted sites.

      1. A J Stiles

        One problem with Opera

        No Source Code. For many people, that's a deal-breaker.

        1. Anonymous Coward
          FAIL

          Dumb.

          ???? My mum doesn't care about sourcecode (or even know what it means), nor does anyone I know. That argument is irrational to the extreme.

          You can argue both ways, closed source means hackers aren't reading your code looking for exploits to take advantage of.

          1. Mitch Kent
            FAIL

            Security through obfuscation

            Yes, but by opening up you *have* to be more scrupulous with your security - and therefore the open models will in theory be more secure as they have many more eyes checking for bugs.

          2. A J Stiles
            FAIL

            You are being short-sighted

            "closed source means hackers aren't reading your code looking for exploits to take advantage of" -- no, but there are still ways to find exploits without reading the Source Code.

            Open Source means that for every person looking for exploits to take advantage of, there are ten people looking for exploits to fix before they actually get exploited. And also, when you know other people are looking at the code you are writing, you tend to take more care over it in the first place. Look at the first releases of OpenOffice.org and Mozilla for examples of what people thought they could get away with by concealing the Source Code.

            Anyway, I bet you wouldn't buy a packet of biscuits that didn't have the ingredients on the side. Even if you don't know what a particular ingredient is or what effect it's likely to have on your body, you could show it to an expert.

        2. nekomata
          Linux

          Hypocrisy

          Many of those who despite Opera because not being opensource are running Windows!

          blind faith, just convincing theyself

      2. Anonymous Coward
        Anonymous Coward

        The problem is...

        Everyone knows about Opera, yet still no one cares....

    2. Anonymous Coward
      Stop

      @Skrrp

      You know Opera comes with a FULL content blocker (not just a adblocker), NoScript, GreaseMonkey and BookmarkSync all built right in?

      This is non-news, it;s only Chrome playing catchup to what Opera has had for years. You can block whole domains from loading their content or scripts.

      1. raving angry loony

        my requirements, my choice

        I found the "content blocking" in Opera to be cumbersome, ineffective, and, quite frankly, useless.

        I'll use whatever browser meets my needs. My needs include an ability to easily, conveniently and above all transparently block javascript and ads. Firefox+NoScript+Adblock currently meets those needs (mostly). Opera doesn't come close, although I admit not having looked at the last major release, they may have fixed things. Will have another bash at Chrome, but I think it still needs NoScript. IE is, well, right out. So is Safari for that matter.

  2. windywoo
    Jobs Horns

    Oh dear

    That was my last reason for using Firefox. Well I suppose there's always skinning. Chrome skins are pretty poor.

    1. Anonymous Coward
      Stop

      @windywoo

      You might want to checkout Opera, everything is customizable in Opera, locations of bars (top/bottom/left/right), and there are some nice skins to download.

      http://my.opera.com/community/customize/skins/

      The content blocking in Opera, if you know how to set it up, is FAR superior to what AdBlock+ offers, simply because it's a pre-load content blocker. if you block a domain with a wildcard NOTHING from that domain gets loaded, no ads, no flash, no scripts, no cookies, nothing.

      A simple list of 20 or so domains gets rid of the vast majority of annoyances on the net (you can get more comprehensive list from http://www.fanboy.co.nz/adblock/ )

  3. gribbler
    Stop

    look at it from both sides

    I can see why a lot of people want to use an ad block tool when they browse but I have to say I have some ethical issues with them. I don't like to see ads plastered all over a website and I hate intrusive ads that get in the way of the user experience but if I come across a site that has ads like that I just make a point of not visiting again.

    On the flip side I maintain an informative website and the (very small) ad revenue I receive goes some way towards offsetting the costs involved with this. I work hard to ensure that my ads are relevant and don't ruin the customer experience. If everyone blocked those ads I would seriously have to reconsider the time and effort I put into the site.

    If you want decent, free online content then you have to accept the fact that webmasters need to find a way to pay to keep it running. If we all used AdBlock how long would El Reg last?

    1. Paul Crawford Silver badge

      @gribbler

      A good point, unfortunately no one so far has been able to code an ad blocker that can stop stupid, big, invasive ads from those that are reasonable and relevant! If only...

      I find El Reg's adverts to be OK, as flash is off most of the time in my browser (so no annoying movements), and they are actually relevant to my IT interests.

    2. Dale 3

      If everyone used AdBlock

      You are quite correct, if everyone used AdBlock then lots of sites would probably end up closing down through lack of revenue. However the happy reality is that the vast majority of people don't know how to install AdBlock, or don't care to install it, and that simple fact is what enables those that do to carry on without it being a significant threat.

    3. FARfetched

      I compromise…

      A Flash blocker gets rid of the really intrusive ads that move around and block my view of the content. Then any ad site that throws a popup gets tossed into /etc/hosts with an address of 127.0.0.1. Other than that, I let the ads in.

    4. Anonymous Coward
      Anonymous Coward

      The Daily WTF

      That site didn't have much ads. Suddenly, it started having those annoying ads everywhere, including the Scientology ones (Hail Xenu!) and other crap. The readers complained about this, and (big shock!) the owner decided to ditch the crappy ads. He put up his own ad service, which was better focused to the site (only IT ads) and it worked. Still, there are a lot of jackasses who still use AdBlock, even when the ads aren't intrusive or irrelevant.

      Freetards!

      1. John Tserkezis
        Thumb Down

        @The Daily WTF

        "Still, there are a lot of jackasses who still use AdBlock, even when the ads aren't intrusive or irrelevant. Freetards!"

        Not always. I have real trouble keeping my concentration on pages when there are images or text within my peripheral vision jumping, moving or flashing around. Being able to selectively disable java on certain pages (with noscript) is a real plus for me, it makes the difference to be able to read a page, or not.

        Perhaps it's the most frequent pages I visit, but "not intrusive OR irrelevant" almost doesn't exist.

        More importantly, I really don't have the enthusiasm to "fix" offending pages as I get to them, I leave Adblock and NoScript on all the time, "fixing" them afterwards as required.

        If that makes me a freetard, then so be it. It lets me function as a sort-of normal member of the community, verses be a blubbering mess in the corner of the room.

    5. LinkOfHyrule

      But...!

      But people who actively block ads would never click them anyway, trust me! That's why they are blocked to begin with! So you're not loosing out (well maybe not if you get paid for the ads just being displayed and not actually clicked on)

      My sister doesn't even know what Firefox is let alone know how to install something, she'll look at your ads I'm sure, as for me, I'm happy not to thanks. Maybe I *might* support certain sites in some other way as I sometimes do (and independent content creators) but advertising isn't the way for me.

      There's nothing ethically wrong with blocking ads I don't think either. You choose to pump your site out to the world, what happens to it when it gets inside my computer is my business. You could always find some way to detect I'm blocking ads and bar me from accessing the site. The one site I've seen that being done on before I never visited again even with add blocking disabled!

      Everyone won't block ads, don't worry, that will never happen. If Firefox came with adblock as standard there would be outrage and web-masters would throw up error messages on their sites telling users "This site can only be viewed with Internet Explorer Version 6.0 and higher!!!!" <--LOLZ

    6. Anonymous Coward
      Black Helicopters

      Ad's only part of the problem

      It's the tracking cookies & scripts, along with the LSO's that I'm pissed off with. Try sell me something fine! but market something at me & then call me a demographic along with tracking all the websites I visit so you can market at me better when I don't want all that crap in the first place is when I no problem blocking ads & scripts. Want help paying the hosting costs then ask for a donation, my privacy comes at a higher price.

      /mines the one with the fortified hosts file in the pocket.

    7. Dan 63
      Coat

      The Register has ads?

      Like so many others I use AdBlock and NoScript. I ignore the ads on television just the same as I used to ignore them on the web. No one is losing revenue from me not seeing them because I wouldn't have clicked on them anyway.

    8. Wallyb132
      Thumb Up

      Theres nothing unethical about it...

      The odds that i'm going to buy something from a random advertisement on a random website are lower that the odds that i may someday buy a snow cone from the devil. so pushing adds on me is equally as unethical as me blocking them.

      Do i buy thing from advertisements, yes, all the time actually (i love newegg), but only from advertisements i'm interested in, and those advertisements are delivered to me via email, and are done so by my choice, ie the opt-in method.

      People seriously need to stop with the whole argument about ad blocking, because the people youre raising the argument with / about aren't going to buy anything anyway!

      I remember a couple years back reading several stories about the bible thumping nut job Danny Carlson, throwing a fit about this very subject and claiming he developed a detection and blocking tool that was going to change the internet, it would detect browsers running ad block plus and redirect the user to a landing page explaining how they were the spawn of Satan and the root of all that was evil, by using ad block plus users were taking food off his children's plates. my first thought was, oh dear lord he reproduced? after coming to terms with that, i decided to head on over to his website to see what all the fuss was about, when i got to his website, nothing happened, i was expecting to get redirected all dramatic like, and nothing, no redirect, no sermon about being the spawn of Satan, then i realized, his little side show was being blocked by no script, so i left him a comment pointing out how much of a jackass he was, because most people who are smart enough to install ad block plus are also smart enough to install and use no script! Life is good...

    9. This post has been deleted by its author

      1. Anonymous Coward
        Anonymous Coward

        Most telivision adverts

        Are DVR friendly these days. All the information is present on screen for the duration. Fast-forward just turns them in to blipverts. Which make fat people explode.

    10. Doug Glass
      Go

      No Matter

      I just ignore the bullsheet ads simply because they are worthless to me. I don't need some unqualified geek telling me what I should buy or trying to force me to look at his attempts to make a living. Same old song, local vendors get all pi$$ed if local folk don't support them and they go out of business. Hint here: it's not a potential buyer's responsibility to keep you in business. Either you do that yourself or you don't. And while you may not be creating intrusive ads, well, that's not for you to decide. That's for the viewer to decide and all ads are intrusive to me.

      If you don't like the business you're in or can't make a go of it then go do something else. But given the popularity of ad blocking software I'd say you and those in your business are missing the boat in a lot of ways.

    11. Mitch Kent
      Thumb Up

      That's fine, your site wouldn't get blocked...

      Well, not by me, however the numerous sites that just load hideous attention seeking ads that take over your screen can be blocked quite easily and forgotten, which benefits you in that now I am not so well trained at sidestepping ads in my head, i might actually see your more pertinent ads...

  4. Jacqui

    load times and infections

    I use adblock/noscript on sites such as the reg and this does two things - stops intrusive (but not all) ads and secondly stops remote js from executing. Given that el reg has been enfected before via remote ad scripts our glorious hacks have allowed I and many otehr will not allow the js mess that it adservers to infect our browsing experience.

    Sites such as the indy and telegraph do ads right - non intrusive and in certain cases quite elegant.

  5. Anonymous Coward
    Flame

    Web Survivalists

    All you web survivalists (read 'nutters') running NoScript and AdBlock must visit some pretty 'interesting' sites to need such things. I only rarely see annoying ads that-must-be-killed. The rest of the time I don't really notice them. Maybe you're all just more 'sensitive'. Awwwww.

    1. Greg J Preece

      Sod the ads, I do it for the speed

      Think how much less of a page such as El Reg you're actually downloading if you turn off Flash and disable ads. Far fewer transactions, far faster browser.

      1. lpopman
        Thumb Up

        titular thingy

        "Sod the ads, I do it for the speed"

        My sentiments exactly. Also I use a PAYG dongle for my internet access at the moment, so each ad impression costs _ME_ to download. I am not paying good money to download ads at all, no sir!

        On a good day, catching up with elReg would cost me in the region of 50M of data traffic. Doesn't seem like much, but over the course of a week could cost a fiver or more and when you are poor it is a lot of money to pay just for ads.

      2. Robert Ramsay
        Thumb Up

        ...and the page space...

        Large areas of the webpage are suddenly magically filled with content instead of ads thanks to Opera's urlfilter.ini...

    2. Wallyb132
      Troll

      Amazing, simply amazing...

      I find it amazing how people like our good friend AC here, i would call him by his name, but i cant, he choose to post anonymously, have a big enough set that they'll drop bombs like the one above, calling no script / ad block plus users nutters, but he lacks the moral fiber to show his face as he says it.

      So heres to you Mr. identifier of internet nutters with a bag over your head! ,,!,,

    3. CD001

      Yeah

      ... and as for you nutters using firewalls or anti-virus software! Wow you guys must have issues!! Maybe you're all just more sensitive about being part of a bot-net? Awwwwwww.

      NoScript ain't just about the ads matey - I'm glad I don't do tech support on your machine, that's all I'm saying.

  6. JB
    Thumb Up

    Hooray!

    Just installed it on Chrome for Mac and it works well. I might even try Chrome on my Windows machine at home now - I have been using Opera as Firefox has been rather clunky lately, but even Opera has a pretty poor excuse for content blocking.

    Poor old Firefox needs to fight back now or else. Even then, though, I doubt it will ever be as unpopular as IE (at least for home users).

  7. Anonymous Coward
    Stop

    Flash blocker

    I prefer a flash blocker to an ad blocker. I visit some great free sites, and they probably get a revenue stream from ads loaded and clicked. I'd rather they can still display noflash unobtrusive adverts, but blocks the stupid ones that float around the screen and spawn popups when you try and get rid of them.

    1. Anonymous Coward
      Welcome

      re: Flash blocker

      This is the point, in Opera (and now Chrome), it does not care if it's an advert, flash, cookie or script, it's the domain you are blocking, not the type of content it is.

      In Opera, you can make El-Reg load 100x quicker just by blocking 2 adware domains that slow things down. (if you switch on the Advanced progress bar, you can see what sites are where all the delays taking place are).

  8. Anonymous Coward
    Anonymous Coward

    Who is gonna pay?

    I don't like the ads, but if everyone starts to use ad blockers, then the advertisers are not going to pay.

    If they don't pay, then who will...

    1. Anonymous Coward
      Paris Hilton

      Who is paying now for the ads that nobody sees?

      I've never used ad blocking but I am considering it, not because I mind the ads, but because everything else gets held up waiting for them. Every time somebody gives up waiting, not only has their time been wasted, the advertiser is being ripped-off by a useless advertising company that doesn't have enough bandwidth to deliver the ads quickly enough to be seen.

      Paris to emphasise the concept of staring at something blank.

      1. Renato
        Thumb Down

        @AC

        And interestingly enough, many pages with a certain Mountain View company ads/analytics/"cached javascript" (which is another story) do seem to have a delay. And yet they say they have a lot of bandwidth and datacenters to provide their ads.

        Because of this delay on page loading caused by bad javascript programming led me to use AdBlock. I want contents, not some random ad. Then when I needed to use Internet though my EDGE smartphone, those pesky multiple domain lookups, connections and redirects combined with EDGE's high latency do really add up to this delay.

    2. Anonymous Coward
      Anonymous Coward

      I agree...

      I can't actually get it straight in my head. Reconciling a company like Google, whos main source of income comes from advertising ... actually developing a tool which blocks adverts.

      It must be my time of the month or something, because I just don't see how this hangs together.

  9. Anonymous Coward
    Anonymous Coward

    Some mistake surely......

    "Firefox was able to capture 25 per cent of the browser market in large part because it offered extensions, and many have pinned a large chunk of its success on AdBlock Plus in particular. "

    "But you can bet that its internal data suggests that even if an ad blocker is available for its browser, most netizens won't bother to install it."

    There's a fairly obvious contradiction between those two quotes - and I'm pretty sure that the "fail" is on the part of those who think that AdBlock Plusis responsible for a large chunk of the success of Firefox.

  10. Jason DePriest
    Thumb Down

    Chrome phone home?

    When the time comes that I can turn off all of the phone home, automatic update checking in Chrome, I might consider installing it on my Windows boxes.

    1. Anonymous Coward
      Anonymous Coward

      You already can:

      Heard of Chromium?

      1. Anonymous Coward
        Thumb Up

        Opera

        Or Opera, and benefit from a speed and functionality at the same time.

    2. Rasczak
      Thumb Up

      Chrome without the phone home ?

      It can be switched off, just use SRWare Iron instead. All the best bits of Chrome, but without the phone home bits.

      Portable version available as well, I find it a decent second browser.

  11. Nexox Enigma

    Heh...

    Everyone is apparently OK with letting ads get even that close to their browsers?

    I block them at my transparent proxy, using the adblock filter lists, so I don't need to make browser choices based on adblock capabilities. And Privoxy elimiates a fair amount of other web garbage along with the ads.

    This is especially nice for my mobile devices, where I don't need to be wasting cycles in the browser.

    1. Anonymous Coward
      Grenade

      @ Nexox

      ...that's nice for you.

      Most people have a life....but whatever excites you.

  12. James Woods

    ha

    So the lesson to be learned here is to simply block googles adservers. It's all very easy to do and I wonder what google would do if it couldn't sell ad space.

    Judging by the amount of money it takes in I guess it would have to close up.

    On a side note why are people not allowed to photo/film police because of wiretapping laws but google is permitted to go around the world and spy on everyone.

    Just a question is all, aren't they wiretapping as much as some schmoe with a camera is?

    1. Andy ORourke
      Stop

      MONEY

      "On a side note why are people not allowed to photo/film police because of wiretapping laws but google is permitted to go around the world and spy on everyone.

      Just a question is all, aren't they wiretapping as much as some schmoe with a camera is?"

      Consider Google's economic contribution in the countries it operates in (taxes, jobs etc) against Schmoe with a camera..................

  13. Winkypop Silver badge
    Thumb Down

    Ads? What are these things called ads?

    I don't click on adverts. (if they get thru)

    However, I do click on 'content', content that is within the site I've chosen to visit.

    If some 'content' turns out to be advertising, for the chosen site, then fine.

    But please, no 3rd parties

    Do not want.

    Do not use.

  14. Anonymous Coward
    Anonymous Coward

    Online Ads should not exist

    So El Reg has adverts, eh? Who would have thought? I very seldom see any ads anywhere, which suits me just fine. (Thanks to Noscript, Adblock, hand-made proxy scripts and an updated hosts file.)

    If a site cannot survive without adverts, well, "goodbye".

    I pay for my bandwidth, and I do not find it necessary to pay to download screen-space wasters that I will not read or click. If I want to buy something online, which I often do, I go and look for it.

    I have half a dozen web sites of my own. I pay for the hosting myself. And they survive without third-party advertisements despite not achieving high hit rates. As far as I am concerned, everybody else with a web site should do the same too.

    1. JohnG Silver badge

      Re: Online Ads should not exist

      "I have half a dozen web sites of my own. I pay for the hosting myself. And they survive without third-party advertisements despite not achieving high hit rates."

      Surely your web sites survive BECAUSE of low hit rates, not DESPITE low hit rates. If you run a popular site then traffic volumes can take you into an area of higher costs. In that case you can:

      a) Pay for it out of your wages - nice if you can afford it;

      b) Find a way for the site to fund itself e.g. adverts;

      c) Close the site.

      "As far as I am concerned, everybody else with a web site should do the same too."

      I guess "everybody else with a web site" will roundly ignore you and do as they please.

  15. A J Stiles
    Boffin

    Better idea for advert blocking

    ISPs could offer fully transparent advertisement blocking (for a small premium, naturally) using a proxy or specially-munged nameservers. It would work with any browser, with no software to download.

    1. Anonymous Coward
      Anonymous Coward

      Something within me...

      ...thinks this would be a bad idea. It would likely up the costs of the broadband service and runs the risk of installing a filtering service which is then easier to hijack by UK.gov ... gov.

      Now ... if the routing wizards at Linksys, Netgear, et al. created a DSL modem for the home that allowed the owner to sign up to a regularly updated blocking service, that would be great. A way of stopping the kids from viewing unwanted material without having to watch over their shoulders and without affecting anyone else on the interwebs.

      After all, the resources are already out there; we subscribe to one at work and it works reasonably well.

  16. Change can be good
    Alien

    Google Chrome, Firefox and Opera are great browsers.

    Google Chrome, Firefox and Opera are great browsers.

    Internet Explorer is not cross-platform.

    It is not surprising Internet Explorer is losing market share.

  17. dave 46
    FAIL

    how about ad-delay

    I don't mind ads on most sites but what does annoy me is when a page doesn't load because the stupid ad server is incredibly slow.

    Many a time I'm trying to load pages painfully slowly and just before I give up on the site I'll try adblock and suddenly the pages load in a flash.

    I'm amazed websites put up with it to be honest, and even more surprised browsers stall loading the whole page becuase of one or two off-site laggards,.

  18. Anonymous Coward
    Thumb Down

    Advertising is a curse..

    Ok perhaps the title is a tad extreme but advertising is simply not needed, if the web was my only source of information then perhaps but it is only 1 slice, advertising is already so prevalent throughout all mediums that people just accept the fact it "has" to be there.

    With the advent of malicious code injection routines via ads on webpage’s it has turned what is a passive medium into something potentially (I say potentially because yes like most IT savvy people I have enabled all the correct security at home additional proxies, hardened firewalls etc but there is always a way of getting through), dangerous and for that fact alone I will block ads that have been served up to me.

    The advertisers won't miss me there because they have me captured via all the other mediums, TV, Billboards etc

  19. Anonymous Coward
    Anonymous Coward

    more concerned about tracking

    ...I don’t want anyone tracking my activities and reporting back to any one. And definitely not so they can target ads to me. Wankers.

    I've never bought anything because of an advert anyway. I despise them so much. I'll find out about what products or services I require myself.

    I don’t need to be told to buy the iPhone cause it makes you look great, or that I must drive a Lexus 4x4 to be someone. You see the saddos every day, they purchase these heavily advertised products because they believe the crap the adverts tell them.

    Sorry, I'm far more intelligent than that and can see through the crap like a pain of glass.

    Advertisers really some of the lowest forms of life in my eyes, and those who buy into the hype, even lower.

    1. Anonymous Coward
      Joke

      a pain of glass

      > Sorry, I'm far more intelligent than that and can see through the crap like a pain of glass.

      >

      > more intelligent......pain of glass

      Thats just too easy.

  20. Doug Glass
    Go

    Yeah Well

    Following the web instructions I found made it is a royal pain in the ass to get it working compared to Firefox's ad blocking plugin's installation. Of course I'm likely going about it all wrong but then that's just another problem for us non guru everyday types who just want the frakkin' thing to work.

    Oh well, at least I have my iPhone. Oh ... uh damn, no I have a Palm Pre+ that just works and does everything I want it to. Oh well, fanboi status averted ... uh aborted ... what-frakkin'-ever.

  21. xenny

    web sites need some form of income

    In the absence of an effective micropayment system, and given peoples reluctance to pay large subscription fees, what other funding model is there?

    I typically browse with flash and image downloading disabled. I don't consider that actively blocking adverts, I uses negligible bandwidth downloading text adverts, and I feel I'm behaving in a moral fashion, accepting advertising in a reasonable medium in recompense for viewing material I find interesting.

  22. JDX Gold badge
    Badgers

    re:No Source Code. For many people, that's a deal-breaker.

    Define many, please. I think you actually meant "a tiny minority". I'm a developer myself and I don't know anybody who picks their browser based on being able to view the source-code. I don't deny such people exist but I can't imagine they're many.

  23. Anonymous Coward
    Thumb Up

    AdBlock

    I'm really liking this extension.

  24. Lloyd
    FAIL

    Hmmm

    I can see that working, an extension that blocks ads on a browser that is made by a search company who make their money from ads? Likely much? Wait until advertisers start putting pressure on them to block it.

    1. Loyal Commenter Silver badge

      Why would Google NOT want to have people installing this

      The users who will install it are the ones who won't click on adverts in the first place. By removing themselves from the advertising 'ecosystem', Google automatically gets a higher click-rate for those that are left, who will still be the vast majority of clueless users.

      Example:

      1% of adverts result in a click-through.

      90% of users never click through adverts, the reamining 10% are responsible for those click-throughs.

      half of users install the ad-blocker. Only users who don't click on ads do this.

      You are left with:

      50% no ads

      40% ads but no click-thorugh

      10% click-through

      By doing this, you have halved the number of impressions that the advertiser has to make, thus halving their bandwidth costs. At the same time, the number of 'hits' they get has stayed the same, equating to twice the click-through-per-impression rate.

      This can only be good for Google.

  25. Dan Keating
    FAIL

    The irony

    As I'm about to post in defence of advertising ... 'Ads by Google' on this very page is trying to sell me a 'Chrome Bar Stool'. How very smart. Perhaps we don't need ads after all.

  26. Loyal Commenter Silver badge
    FAIL

    A quick explanation for those who think blocking adverts is evil:

    1) Advertisers are usually only interested in click-through rates, not on impressions.

    2) People who click through adverts are not the same people who will install an ad blocker.

    3) If people who won't click through ads don't see them, then by extension, those adverts that are being shown are more likley to be being shown to people who WILL click through them.

    4) This is GOOD for the advertiser who saves on bandwidth. It is also GOOD for the user who doens't want to see them, who also saves on bandwidth.

    5) Sites which survive solely on advertising revenue will still attract plenty of users without a blocker installed. Since they usually get paid by click-through rate, rather than per impression, their revenues will not change.

    Personally, what I find evil is the idea that not seeing your advert in the first place makes me evil. If I don't want to buy your crap, I don't need to have a garish flash advert telling me about it. if I decide that I DO want to buy something online, then I will do the research as to what it is I want, and find the cheapest retailer. I understand, however, that many people are easily swayed by advertising, which is why the industry still exists, despite its sole purpose being to sell people things they either do not want, or are inferior to another product, which does not require advertising to sell.

  27. Anonymous Coward
    Anonymous Coward

    @JohnG

    Two of my sites have achieved protracted bursts of very high usage, which did not influence the economics adversely. The others are niche sites but the same would apply to them - the business model in place is scaleable and the inefficiencies are at the low end of the hit rate curve. But even at the inefficient end, they are still self sustaining.

    The correct answer is indeed B: Find a way of making the site self-funding, but advertising is the not the best answer to that. (And preferably not selling tee-shirts either!)

    In the longer term more people are blocking advertising and the amount of revenue from on-line advertising seems set to continue a pattern of decline that was brought about by the economic situation.

    There is no moral compulsion to volunteer to view adverts and if sites that depend on advertising revenue for their existence fail, we will just go somewhere else that offers the same thing with a more sustainable business model.

  28. Stuart Castle Silver badge

    Ads

    I can see both sides of the coin here..

    As a user, I find ads annoying, but I don't usually disable them.

    Why?

    I am a mod for a fair size forum. We have ads, but none of the admin team really like them, so they are as unobtrustive as we can make them. However, the reason we have them is that even if no one clicks on them, they do pay for the running costs of the site.

    Before, the admins were each contributing a lot of money each month. And, frankly, some of them were getting a little pissed off with having to pay for other people to enjoy themselves. Also, as an admin of a forum, you get a fair amount of abuse from forum members. As such, they would have been paying to be insulted. I know some people are happy with that concept, but my colleagues weren't.

    At the moment, the site makes a small profit. A few hundred pounds a year. Nothing earth shattering, but enough that we can afford to look at improving the site.

    People moan about being advertised to, but a *lot* of the web is funded by advertising. I am not talking about the large sites (google, digital spy, the newspapers etc). I am talking about the small, independent sites who don't have a large parent company able to spend a lot of money on a site. People who may even rely on that site as their primary source of income.

    When you use adblockers, remember, it's not big business you are killing. They generally have another source of income. It's the small independent sites.

  29. This post has been deleted by its author

    1. Rasczak
      FAIL

      On a bike

      "Oooh, our browser has far better versions of x plugin built straight in and had it long before yours did!"

      There fixed it for you.

      I know, I've risen to the flame bait, but I get this a lot.

      http://www.chrishardie.com/blog/2008/02/someone-on-the-internet-is-wrong.html

  30. Keith Doyle
    Thumb Down

    Ad Blockers...

    If you want my eyeballs, you will have to pay ME. My eyeballs are not FREE, you freetards. Can't make a business model out of that, then cry me a river and go away...

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