Step away from the coffee machine
"Who would ever be happy to be tracked night and day by a corportion and by who ever pays them for access to the same data?"
Probably lots of people, depending on what they get in exchange. And of course those that want no part in it don't have to play.
"I'm trying to judge where this comes on the Phorm scale of intrusions in to personal life. 8 / 10?"
Nowhere near since all apps that collect location data have to ask you, and you can turn it off.
Hope that's cleared it up for you, and you can take your tin foil hat off.
"sharp practise of the worst sort verging on monopolised corporate blackmail."
Well maybe not. Please continue drooling. But remember, it's only a matter of time before Steve Jobs gets around to harvesting your personal liver.