Gee, Gavin, read The Reg's anti-Apple-ite fan rantings much?
Losing their cool? You've got to be kidding. Who other than the "I won't do anything but Linux/Android" crowd and the "Windows makes me cream my pants when I think of Bill Gates" crowd would share these thoughts of yours that Apple is losing its cool?
Apple is at the top of its game, and if they manage to move the web to open standards where everyone wins, hooyah! Who the fuck cares that their competitors are upset. OMFG, I've upset the competitors - I'm sure Steve loses sleep over that one not one bit.
Do you think the Grannie who just bought an iPad knows anything of the HTML5 war? Do you think she gives a flying fuck that some developer apps have been not approved? Has she ever heard of the walled garden issue that some techies have with Apple products?
The answer of course is no. Apple has just achieved 2nd largest market cap company - they are at the top of their game, and this article is nothing but a sop to all the anti-Apple-ites on this (and other) forums. Sit back and watch them all, "yeah, I agree" over and over and over and over again while they all come up with more and more ways to say, "I'm better than anyone who likes an Apple product."