L'Orange and T'Mobile: Together at last Orange and T-Mobile have rejected both T-Orange and L'Mobile for their new, combined branding. Instead the new group will be known as "Everything, Everywhere". There's no website yet, but marketeers for the new group said the groundbreaking new brand was "a shared platform of strength, with each brand owning clear emotional …
That is some pretty wide ranging promises being made by "Everything Everywhere". I wonder if that branding will have any "Fair Restriction" applied to it like "unlimited internet" is usually not "unlimited"
Will I be able to sue Ora-Bile if I cannot download full movies at 3G speeds in the middle of the Scottish Highlands (or anywhere they are likely to have a coverage void)?
More often than not these mobile shops spring up in groups, meaning if one opens you usual get the whole lot of them popping up in the town or city. On top of this i can promise you that they will eventually merge the brands as its not cost effective to run them both, right from a marketing level down to headed note paper will cost them more ordering over two brands, where there is cross over both at a head office, regional office and at a store level you can kiss goodbye to quite a number of jobs too.
Perhaps you haven't been keeping up with the news.
1) T-Mobile and 3 formed a joint venture called MBNL (Mobile Broadband Network Limited, IIRC) to run their 3G networks, pushed their staff into it, then outsourced the services to Ericsson - TUPE'ing the ex-staff on the way.
2) T-Mobile also have a Service contract with Ericsson for the 2G network - more staff TUPE'd across.
(TUPE rules prevent the recipients of the outsource contract from firing transferred staff for 2 years, I think).
So T-mobile have downsized quite a lot while Orange maintained their services inside the company.
No doubt the new merged company will do a similar outsourcing exercise to Ericsson. That way they can avoid the bad publicity of 'rationalising' staff.
Look out for redundancies in Ericsson 2 years after the outsourcing when the TUPE limits expire.
You do realise that TMO and 3 share masts at the moment, don't you?
That coalition will grow to include Orange masts later this year.
If you really want better reception, perhaps you'd better go to Vodafone, besides, I hear they're offering 500MB for only £5 a month :P (I get 3GB with TMO)
Here's how it goes:
www.evert.....bugger
www.everythingv.......bugger
www.evrythingev......bugger
www.everythingeverwher.c........bugger
Sod this for a game of conkers!
www.o2.com..........
Actually, while I was composing that, it was rather tricky to get the typos I wanted rather than ones that happened anyway*. I was going to flag this as a joke, but it really is a bitch to type so FAIL.
* e.g. I've just noticed in preview that there's a missing "y" in the last that I hadn't planned for.....
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