back to article Apple in Brazilian iPad shocker

Apple has come a tad unstuck in Brazil over its omnipotent and paradigm-redefining iPad, because the name is already registered to a South Korean defibrillator manufacturer. The IPAD defibrillator CU Medical Systems' i-PAD NF1200 is a "semi-automated external defibrillator" distributed by Transform Tecnologia de Ponta, which …


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  1. cdtplug
    Thumb Up

    Unlucky apple

    Lets hope apple has to pay a fortune out and realise sticking an I in front of there tat does not entitle them to trample on other companies.

    1. Ascylto

      Well ...

      Let's hope that you buy a dictionary.

      Apple should have a capital letter (to distinguish it from the fruit).

      'There' should be 'their'.

      Your local, unfriendly, pedant who just wants a written language we can all share.

  2. Paul 25

    Surely not actually a clash of trademarks?

    I thought trademarks were only exclusive within an industry, where there might be confusion, not across the entire span of human endeavour.

    So I could trademark Micro-Soft pillows without getting sued by the beast of redmond, but couldn't set up a software firm using that name unless I had very deep pockets and the desire for a fight.

    1. ElReg!comments!Pierre

      The strange case of the software pillow

      "So I could trademark Micro-Soft pillows without getting sued by the beast of redmond"

      I wouldn't be so sure. There is significant overlap with Vista.

  3. Andy 97
    Paris Hilton

    Steve's going to be hopping mad!

    Who'd have thought that their brand department didn't do a proper sweep before they launched with that name.

    Well done to the Koreans!

    Paris because she never seems to get a look-in these days.

  4. Blofeld's Cat

    Heart attack?

    There's a zap for that.

  5. Reverend Brown
    Jobs Horns

    No, the other I-PAD.

    Change your pads name. Not that big of a deal.


    Sent from my ambulance

  6. Alex C


    Not sure why this requires a unique name in Brazil (and why not South Korea too?).

    One is a piece of first aid equipment the other is a glorified PDA, and both have very different function and couldn't be easily mistaken.

    If Apple feel they can't co-exist then they should pay out for the name as they came to the party late.

    But really - is there any danger of confusion? Not more than once, surely :-)

    1. Citizen Kaned


      ipad in korean probably doesnt mean anything. i guess its called an <insert korean text here>

    2. Daniel Wilkie


      Glorified PDA? Dude.... You're going to get SO flamed.

      (even though I agree ;) )

      1. ElReg!comments!Pierre

        Re :o

        "Glorified PDA? Dude.... You're going to get SO flamed."

        And sued for libel. By PDA makers.

  7. Elmer Phud

    Only one way to settle this --FIGHT!

    In the red corner -- device with only one purpose in mind

    In the blue corner - device designed to have many uses

    Blue loses in first round after being unable to cope with an attempted resuscitation.

    Unfortunatley there are no pictures.

  8. Anonymous Coward


    I'm sure that the IPAD defib has the ability to use flash.

  9. Anonymous Coward


    buy them out, there is no point messing about :D

  10. AndrueC Silver badge

    No nurse..not that one.

    Let's hope there's no confusion when someone is crashing :)

  11. hitmouse
    Jobs Horns

    Apple invented the apple too

    Apple has been busy pouncing on companies in all sorts of markets who they think infringe on their doubleplusgood IP, even going after grocers with apple-like logos.

  12. Velv
    Paris Hilton

    What's in a name....

    A long time ago before the Apple iStore(tm), Apple sold the Macintosh Performa through it's dealer network.

    El Reg readers who regularly read NSFW articles might also be familiar with a product on the market in the UK using the Performa name. I wonder if it offers protection from being screwed by Apple ?

    Paris - OBVIOUSLY!

    1. Anonymous Coward
      Paris Hilton

      There are similarities though.

      They're both seen with cocks and leave you with a numb feeling.

      Paris, obviously indeed.

  13. JP Strauss
    Gates Horns

    Why pick a fight with the South Koreans?

    ...When it would have been much more entertaining for everyone if they picked a fight with their Northern neighbours.

  14. Frostbite

    My PC has blown up

    I plugged the wrong ipad into my PC

  15. Wommit
    Paris Hilton


    The iPad's had a Brazilian.

    I wondered how they got the case so smooth.

    PH knows all about Brazilians.

  16. Anonymous Coward
    Anonymous Coward


    When it said "Brazilian", I thought you were going to describe some kind of "app" that involved the shaving of pubes.

  17. Andy Mac

    More than a couple of things in common

    Looking at this i-PAD, I don't think it supports multi-tasking or has a USB port. I think I'll be sticking with my ecg-pc for now.

  18. Ed Blackshaw

    Just waiting for the first bettery defect

    Where someone gets a shock off their shiny new status symbol, and the Koreans sue them for entering a market where the trademark is already taken...

  19. J 3

    While the iPad has no known powers of resuscitation

    "While the iPad has no known powers of resuscitation"

    What? The Jesus Pad can't resuscitate? How...

    Oh, sorry, mixed it up with the Jesus Phone, my bad.

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