Adobe, go screw YOURSELF with a splintery piece of wood!
In 1996 when Apple was seemingly on the ropes, Adobe made a crucial business decision and one that is coming back to bite them in the ass. They declared that their primary development platform would be Windows; subsequently, every new application or major revision of a product was introduced for Windows first and followed months later, sometimes never at all, by a Mac version.
After Steve Jobs took over and he was charting out a new course with OS X, Apple reached out many times to Abode to introduce a native version of their suite for the new OS. Adobe never committed – standing by its prediction that OS X would never gain momentum or share and it would ride the Windows ascendancy. Adobe thought that it had the dominant hand and displayed its arrogance in public.
Creative professionals will “be able to edit their video in Premiere, edit their images in Photoshop and be able to create DVDs in a very creative way”, Chizen said. But they may not be able to do that on a Mac with an Adobe product. Making a Mac DVD product is “something we’re still evaluating”, Chizen said.
A slice from 2002:
Adobe Acrobat 4.x and 5.0 currently do not offer native support for Apple’s new OS X operating system. Adobe After Effects 5.0 currently does not offer native support for Apple’s new OS X operating system. After Effects 5.0 is supported in OS X classic mode
Adobe FrameMaker 6.0, FrameMaker+SGML 6.0 and FrameViewer 6.0 currently do not offer native support for Apple’s new OSX operating system
Adobe GoLive currently does not offer native support for Apple’s new OS X operating system
Adobe Premiere currently does not offer native support for Apple’s new OS X operating system. Premiere 6.0 also will not work in OS X in classic mode
Adobe currently does not offer native support for Adobe Photoshop Elements for the OS X operating system
Adobe Photoshop currently does not offer native support for Apple’s new OS X operating system
Adobe LiveMotion currently does not offer native support for Apple’s new OS X operating system
• Adobe dropping support for several Mac products, most recently its FrameMaker publishing software and most notably its Premiere video editing application, whose demise as a Mac application was attributed to strong competition from Apple’s Final Cut programs.
• Several new Adobe products have been introduced in Windows-only versions. In the case of Atmosphere, a new 3D animation application, the decision to skip the Mac was attributed to a small pool of potential customers. In the case of Photoshop Album, a light-duty consumer photo application, a similar application was already built into OS X. With its Encore DVD-authoring package, Adobe again pointed to competition from an Apple video application.
• Adobe caused a stir among Apple devotees last year by republishing test results that showed certain Adobe applications running faster on Windows PCs than on Macs.
• Adobe, which could once be relied upon to turn up at any Apple gathering, has skipped several Macworld events in recent years.
It wasn’t until 2005 that Adobe ported Photoshop to OS X.
Matter of fact, it was sure of its decision to forget OS X development that it focused Premiere solely for Windows – only to see Apple turnaround and buy a Macromedia offshoot, repackage it as a Final Cut and cut Adobe out a lucrative stream.
John Nack, 2006:
John Nack has answered the burning question of OS X Adobe app users everywhere on his blog yesterday: when will we see native Intel OS X versions for all the shiny new Macs Apple is rolling out this year? Unfortunately, the response is less than ideal. In fact, I think it belies something fishy is up either with Adobe, Apple or both.
John Nack’s answer is basically that they have no plans to update the current CS2 or Studio 8 suites to run natively on Intel OS X, which means anyone buying a new Intel Mac this year will have to deal with running these apps in the Rosetta emulation layer. While it seems like this might be at least workable for some users, it is by no means ideal. The only way to get an Intel version of either suite, as of Adobe’s current plans, is to purchase a new/upgrade suite sometime in 20
4 years since Nack’s decision, Apple is clicking on all cylinders – it has not only reinforced its dominance in the creative graphics segment but also the web development platform, the mobile development platform and content delivery. Adobe’s not feeling too good about their dominance or that primary development platform choice any more. Are they?
Adobe had multiple chances to prove their worth to Apple and they failed miserably. They ignored the OS X version of Flash. They ignored Photoshop – witness the rise of Acorn, Pixelmator etc.
Sorry, Adobe, you screwed yourself. You made a business decision in 1996 to screw Apple when it needed you most to gain credibility for its fledgling OS with the creative crowd. Somehow, Apple making a business decision to protect its customers from your shitty product is the most egregious ethical concern of our time.
How about Adobe start fixing their relationship with the Apple community one step at a time: fix Flash for the desktop and then we can chat about the iPhone, iPad and i….
Adobe made a wrong bet in 1996 and is suffering the consequences in 2010 and has no one to blame except themselves. It’s Adobe’s turn to show that it matters to Apple and the tech industry. I don’t remember Apple or Steve Jobs whining in 1996-2006 about Adobe not contributing to the Apple ecosystem.
Innovate or die, bitches!