We all ge the Christmas we deserve
The telcos spent the last 10 years destroying the internet model and dragging customer traffic for no reason to a single location across the country where they will benevolently consider serving them some (dis)service. They should not complain when somebody comes about who can use this artificial and inefficient architecture to their own benefit.
Google would have had a much harder time competing if the Internet was following the Internet model where service can and should be anywhere instead of being rebuilt into idiotic ETSI/TISPAN, 3GPP/IMS, etc contraptions. As it stands however it is now in a position to put a gun to the head of every telco saying "You are a dumb bitshifter now. You bitshift exactly as we say or we bring in the diggers (non-unionised ones) and put our own fiber".