Oz watchdog nips Pammie Anderson's bikini-clad ass Oz's Advertising Standards Bureau has declared that fantasy bikini-clad minxes hosed with cream in a slo-mo cavort is not a legitimate way to punt an internet domain registration outfit: The ASB received 40 complaints over the ad for Perth-based Crazy Domains. Viewer analysis concluded the video was "all about sex, got …
On behalf of the majority of us Aussies, I apologise for the stupidities of the perpetrators of this ban.
Unfortunately that kind of thing is going to get worse before it gets better. There are people in our (democratic remember, as distinct from the Chinese for example) government who seem the think that they can control the Internet for all Aussies.
Yes I know, totally absurd.
I cringe.
Christian
"On behalf of the majority of us Aussies, I apologise for the stupidities of the perpetrators of this ban."
Why? The Advertising Standards Bureau is non-government - owned, run, and paid for by the advertising industry itself. I figure they can look after themselves.
Or were you expecting something other than stupidity from the advertising industry?
A) These guys have now received far more publicity than they ever would have if they ad had aired normally.
B) They get to position themselves as "fun" and "progressive" in the face of the the "restrained" TV networks and the rest of society. Those are not bad brand attributes to have in the domain name registry/technology industry. You probably wouldn't want to do this if you were a big Global 2000-type company that wanted to project stability and solidity, but for a smaller tech firm this is pretty good work.
C) Basically, these guys have ripped off go-daddy's U.S. advertising in spirit, if not in fact. I dont see lots of screaming about Go-Daddy, and it is in the probably more conservative U.S.
D) I have to agree with the point that if the commercial was businesswomen lusting after misbehaving men, it would not be viewed as sexist.
Fail.. Clearly whoever runs these complaint departments has never heard of the internet and what it's for. Besides, since when was porn not a legitimate way to punt anything? Every single thing in the world has to do with sex after all. Yes it does, I can prove it. Everything falls into three categories. Can be used for sex, eaten during sex, watched in order to get ready for sex. Literally everything in the entire world can be made to fit into one of those categories, depending on how extreme your sex life is.
...I saw that ad. It's had a very decent run. These complaints come just as I imagine it's reached the end of its TV life. Perhaps this timing suggests clever marketing bods at work.
I agree though, the advert is offensive. Suggesting a dinky cheap domain service as a serious option for getting "to the forefront of the internet"? I hope Pammy's handy with HTML...
Disgusting!
"got nothing to do with domains, unless it's to start a porn site"
I would immediately agree with the regulator, and comply with the judgement by limiting the domain name registration to porn sites for a week (and then drop the ad).
Not only would that kick this judgement in the nuts, it would generate even more media noise than the ad ban itself and give anyone in a sane state of mind something to laugh about. And make the regulator look like the idiots they are, as a sheer unfortunate side effect :-)
I really wish I had been marketing exec for this outfit - the regulator would be spitting blood by now. Give it to me baby, *never*, *ever* mess with someone with a sense of humour :-)
This was a public service message from Dr Evil.
Maybe she should not have had the implants removed (back in 1999 was it?). Excuse me if I am not well-versed in Australian breast regulations, but they may no longer meet Australian standards.
Paris, for too many reasons, aside from the fact that no one has mentioned her (at least as I am writing this).
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