back to article Oz watchdog nips Pammie Anderson's bikini-clad ass

Oz's Advertising Standards Bureau has declared that fantasy bikini-clad minxes hosed with cream in a slo-mo cavort is not a legitimate way to punt an internet domain registration outfit: The ASB received 40 complaints over the ad for Perth-based Crazy Domains. Viewer analysis concluded the video was "all about sex, got …

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  1. davefb
    Coffee/keyboard

    10/10

    fingered femenist bloggers.. well done :) ..

    1. Rattus Rattus

      Braver man than me...

      I wouldn't have done that. Sounds a good way to get cut off at the knuckle.

  2. james2kuk
    Thumb Up

    Really?

    "fantasy bikini-clad minxes hosed with cream in a slo-mo cavort is not a legitimate way to punt an internet domain registration outfit"

    Works for me...

    1. garetht t

      slo-mo cavort

      worked for me twice.. :)

  3. Piro
    Thumb Up

    I see no problem here

    Not that I could turn the sound on at work, I think I only need the video to tell what the fuss is about.

  4. Stone Fox
    Thumb Up

    nice work if you can get it!

    while Crazy Domains MD Gavin Collins fingered "feminist bloggers"

  5. Semihere

    I don't get it...

    What's there to object to? The whole context of the ad is the fantasy of the main character and his recovery from being put on the spot...

    Would the same people object if the roles were reversed? Probably not - so what the complainants are not is feminist, but sexist.

  6. Ian Ferguson
    Flame

    Sexist, yes

    Yes, this ad is sexist. It reduces men to idiotic, lusting, primeval stereotypes, easily distracted and manipulated by the opposite sex.

    When will society wake up and realise that men can be on equal intellectual footing as females, and are not (always) just sex-driven maniacs?

    1. Anonymous Coward
      Alert

      Re: Sexist, yes.

      Must-register-domain *drools homer simpson stylie*.

      Sorry, what were you saying?

    2. Anonymous Coward
      Pirate

      men sexists????

      but we like it :P

  7. Chris Seiter
    Thumb Up

    That means...

    40 billion people complained about the commercial. Let's ask Cobra Commander what to do.

  8. JohnG

    Smart strategy

    - Make a naughty advert

    - Ad gets banned from TV

    - Blog and otherwise spread news of the ban online

    - The target demographic all view the ad online => Job done

    They had to pay Pam and the production company but not the TV stations.

  9. Pete 43

    Fantastic example of blatant guerilla marketing

    APPLAUSE!!!

  10. Stu
    Joke

    They're just edging...

    ...a little bit closer to that classic Bill Hicks routine, 'Drink . . . Coke'.

    Surely there can't be a grown adult male on the face of the planet who hasn't seen, and agrees with, this -

    http://www.youtube.com/watch?v=9QiMw1Q65d4

  11. Kevin Reader
    Big Brother

    I thought it was ad for coffee creamer...

    ... and there'd been an unfortunate accident. Did I miss something.

  12. hugo tyson
    Go

    10

    Looks like the bloke they chose was meant to resemble Dudley Moore in "10" or maybe "Arthur" and those movies... maybe that's where they started from?

  13. Frostbite
    WTF?

    WTF?

    A great advert, should be applauded and given awards.

  14. Anonymous Coward
    Anonymous Coward

    have some national pride

    at least the other chick - IMO the better looking one - looks more Aussie.

    Like they have to import Americans to find, um, distracting women down under

  15. Apocalypse Later

    Enough is enough

    We really must stamp out sex completely, once and for all. The bits and pieces regulatory approach is going nowhere. My government will be tough on sex and the causes of sex. Immigration will become the ONLY route to population increase.

    1. Anonymous Coward
      Joke

      Stamping

      Just as long as it involves 6" heels...

  16. richard 69
    Pint

    what the hell...

    is wrong with that guy's hair?

    great ad by the way, pammy's still on top....ooh now hang on....

  17. Steve Evans

    What planet are they on?

    "all about sex, got nothing to do with domains, unless it's to start a porn site"

    But we all know the internet is for porn!

    http://www.youtube.com/watch?v=T-TA57L0kuc

    1. Dave Harris
      Pint

      A mate of mine once said...

      "If they banned all the porn on the internet, there'd be one site left, savetheporn.com".

      <-- He was landlord of my old local

      1. garetht t

        If they banned all the porn on the internet

        Then your landlord is a secret Scrubs watcher.. :) He stole it from Perry Cox.

        1. Dave Harris

          Pre-scrubs I think, 2002ish

          But Perry Cox is a legend

    2. SmokeyBehr

      We all know about...

      RULE 34!!!!

  18. Christian Gerzner
    FAIL

    Ouch!

    On behalf of the majority of us Aussies, I apologise for the stupidities of the perpetrators of this ban.

    Unfortunately that kind of thing is going to get worse before it gets better. There are people in our (democratic remember, as distinct from the Chinese for example) government who seem the think that they can control the Internet for all Aussies.

    Yes I know, totally absurd.

    I cringe.

    Christian

    1. Tac Eht Xilef

      Why?

      "On behalf of the majority of us Aussies, I apologise for the stupidities of the perpetrators of this ban."

      Why? The Advertising Standards Bureau is non-government - owned, run, and paid for by the advertising industry itself. I figure they can look after themselves.

      Or were you expecting something other than stupidity from the advertising industry?

    2. Big-nosed Pengie
      Happy

      ASP - Where You Come First!

      My vote's going to the Australian Sex Party at the next election.

      www.sexparty.org.au

  19. c3

    Australia. The new Iran.

    Now I hear France has some extra burkas lying around. How about they send them to Austrialia so they can properly dress their women so their kangaroos won't be offended.

  20. Anonymous Coward
    Anonymous Coward

    Fair go

    I've pretty much had enough of Pammy's jubs at this point in her life

  21. Anonymous Coward
    Anonymous Coward

    Great piece of marketing!

    A) These guys have now received far more publicity than they ever would have if they ad had aired normally.

    B) They get to position themselves as "fun" and "progressive" in the face of the the "restrained" TV networks and the rest of society. Those are not bad brand attributes to have in the domain name registry/technology industry. You probably wouldn't want to do this if you were a big Global 2000-type company that wanted to project stability and solidity, but for a smaller tech firm this is pretty good work.

    C) Basically, these guys have ripped off go-daddy's U.S. advertising in spirit, if not in fact. I dont see lots of screaming about Go-Daddy, and it is in the probably more conservative U.S.

    D) I have to agree with the point that if the commercial was businesswomen lusting after misbehaving men, it would not be viewed as sexist.

  22. b 3

    I AGREE, IT'S DISGUSTING!!!

    GET THAT FILTH OFF OF OUR SCREENS!

    /jokin

  23. Anonymous Coward
    Troll

    At least...

    The women didn't have small breasts, than they would have been in real trouble.

  24. Graham Marsden
    Big Brother

    "Sexual intercourse..."

    "... was to be looked on as a slightly disgusting minor operation, like having an enema."

    George Orwell - 1984

  25. Anonymous Coward
    Anonymous Coward

    Err

    Fail.. Clearly whoever runs these complaint departments has never heard of the internet and what it's for. Besides, since when was porn not a legitimate way to punt anything? Every single thing in the world has to do with sex after all. Yes it does, I can prove it. Everything falls into three categories. Can be used for sex, eaten during sex, watched in order to get ready for sex. Literally everything in the entire world can be made to fit into one of those categories, depending on how extreme your sex life is.

  26. Maksim Rukov
    Happy

    As an inhabitant of Oz...

    ...I saw that ad. It's had a very decent run. These complaints come just as I imagine it's reached the end of its TV life. Perhaps this timing suggests clever marketing bods at work.

    I agree though, the advert is offensive. Suggesting a dinky cheap domain service as a serious option for getting "to the forefront of the internet"? I hope Pammy's handy with HTML...

    Disgusting!

  27. Fred Flintstone Gold badge

    Easy fix then..

    "got nothing to do with domains, unless it's to start a porn site"

    I would immediately agree with the regulator, and comply with the judgement by limiting the domain name registration to porn sites for a week (and then drop the ad).

    Not only would that kick this judgement in the nuts, it would generate even more media noise than the ad ban itself and give anyone in a sane state of mind something to laugh about. And make the regulator look like the idiots they are, as a sheer unfortunate side effect :-)

    I really wish I had been marketing exec for this outfit - the regulator would be spitting blood by now. Give it to me baby, *never*, *ever* mess with someone with a sense of humour :-)

    This was a public service message from Dr Evil.

  28. Winkypop Silver badge
    Thumb Up

    Jubbs - Domains - Jubbs...

    First thing I think of when looking for a domain!

  29. Anonymous Coward
    Thumb Down

    Is she retired yet?

    For gods sake, how old is Pammie Anderson now? Will she still be doing this crap when she's 65? Is she 65 now? Get off the stage and let the younger generation do these ads, or the generation after that one.

  30. SmokeyBehr

    STFU, ugly feminists

    I don't see anyone whinging about the GoDaddy ads on US TV, and they're all over the place. You can't get through a single sporting event, or a night on one of the sports networks without seeing one of their ads.

  31. virushunter
    Paris Hilton

    Pam's boobs maybe not big enough?

    Maybe she should not have had the implants removed (back in 1999 was it?). Excuse me if I am not well-versed in Australian breast regulations, but they may no longer meet Australian standards.

    Paris, for too many reasons, aside from the fact that no one has mentioned her (at least as I am writing this).

  32. Anonymous Coward
    Anonymous Coward

    I'll definitely

    Be looking there next time I want to register a domain!

    Assuming they welcome business from Blighty that is.

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