A safe, walk-by strolling purchase
Okay, imagine walking down the high street and seeing something interesting at 10 USD.
Nah, waste of money one might conclude.
Then a bit further along the high street another interesting thing at 5 USD.
What the heck! (one might conclude) I'll get it, S'only 5 bucks after all and if I don't like it I'll trash it so not too much of a waste.
Such, perhaps, with apps?
I have the device.
Apps are hot (so I am told) so I will have one.
But it has got to be sweet, do something not too wastrel-like and nod-and-wink at usefulness and if really good I might just show it of to my buddies.
And that is the conundrum?
Put the price high and get worldwide walk-on-by.
Put the price right and get worldwide right returns.
Put the price low and get worldwide returns.
Marketeers: you are now dead meat :-)