back to article Google unveils one ad server to rule them all

Google has unveiled a new ad serving platform for internet publishers, merging the platform it acquired from DoubleClick in 2008 with its native Google Ad Manager. Mountain View will now offer a single ad serving platform known as DoubleClick for Publishers, or DFP. "We see an opportunity to improve ad serving even further by …


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  1. Anonymous Coward
    Anonymous Coward


    Just as long as they don't change any URLs. I don't want to have to fiddle with my block list if I can help it.

  2. This post has been deleted by its author

  3. A J Stiles

    Should be a good thing

    This should be a good thing, if it means I need fewer "special" zonefiles on my local BIND installation :)

  4. Pascal Monett Silver badge double*

    Just put that in your hosts file and be done with it.

  5. Anonymous Coward

    Where are all the anti-Phormers?

    Alex Hanff? Hello?

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