Paris Hilton canes the Brazilian lager

El Reg's numero uno celebutard "One night in" Paris Hilton spent the weekend enthusiastically promoting Brazilian lager "Devassa Bem Loura", which brewer Schincariol is punting with a £34m campaign featuring the highly-talented socialite: Hilton was apparently informed before she accepted the cheque that "Devassa" means " …

[Paul 4]

Oh Paris

How we have missed you.

[Anonymous Coward]

Paris, becoz...

... she's Paris, bless...

[Annihilator]

I love Brazilians

It honestly writes itself doesn't it?? Gawd bless 'er.

[S Larti]

World's favourite airhead

I see that she also demonstrated the meaning of "Bottoms up!"

[JohnG]

Paid to party

A good gig if you can get it. The rest of us have to earn our paltry salaries in more mundane pursuits, in between posting on El Reg.

[TeeCee]

Great. Now I don't know what day it is.

Lager and Paris? On a bloody Monday? You swine.........

[Anonymous Coward]

I forogt

What adverts were like when they could use sex to sell bear

[Mark York 3]

Hofmeister

were a bear sold something that purported to be beer.

PH cause shes been known to bare all.

[Ed L]

Show me some sex and I'll buy any kind of bear that you want me to...

Whether it's a Kodiak, Polar or Grizzly, I really am a sucker for advertising!

[Apocalypse Later]

Typo

Pretty obvious that he meant "bare".

[dogged]

Here you go...

http://www.youtube.com/watch?v=LkR0krOm9M4

[Ylydxi Reclo]

By Jove

...And I was already mourning the cessation of P.H. coverage

[MV]

Beer "Devassa" ?

auehauh

Why did nobody translated the name of the damm beer ("Devassa") ?

I'll crack it up then: "Devassa" is that woman between naughty and slut... closer to slut than naughty , actually...

Not making this up, seriously

=)

[Jason Yau]

I'm not

used to seeing paris not in night-vision mode.

[Trevor Pott o_O]

I get the paris angle...

...but where the IT ang--

NOT THE FACE, NOT THE FACE!

*beaten to death by moderatrix*

[Monkeywrench]

Paris missed the big event

Wonder how she managed to miss the Mud Carnival in Rio?

http://www.stuff.co.nz/oddstuff/3328783/Mud-carnival-in-Rio

[N2]

Never mind the beer

Id drink her bathwater!

[Lionel Baden]

3ww

after the mud wresting ??

[Anonymous Coward]

Paris?

Nice place - come in.