back to article Paris Hilton canes the Brazilian lager

El Reg's numero uno celebutard "One night in" Paris Hilton spent the weekend enthusiastically promoting Brazilian lager "Devassa Bem Loura", which brewer Schincariol is punting with a £34m campaign featuring the highly-talented socialite: Hilton was apparently informed before she accepted the cheque that "Devassa" means " …


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  1. Paul 4
    Paris Hilton

    Oh Paris

    How we have missed you.

  2. Anonymous Coward
    Paris Hilton

    Paris, becoz...

    ... she's Paris, bless...

  3. Annihilator Silver badge
    Paris Hilton

    I love Brazilians

    It honestly writes itself doesn't it?? Gawd bless 'er.

  4. S Larti
    Paris Hilton

    World's favourite airhead

    I see that she also demonstrated the meaning of "Bottoms up!"

  5. JohnG

    Paid to party

    A good gig if you can get it. The rest of us have to earn our paltry salaries in more mundane pursuits, in between posting on El Reg.

  6. TeeCee Gold badge

    Great. Now I don't know what day it is.

    Lager and Paris? On a bloody Monday? You swine.........

  7. Anonymous Coward
    Thumb Up

    I forogt

    What adverts were like when they could use sex to sell bear

    1. Mark York 3 Silver badge
      Paris Hilton


      were a bear sold something that purported to be beer.

      PH cause shes been known to bare all.

  8. Ed L

    Show me some sex and I'll buy any kind of bear that you want me to...

    Whether it's a Kodiak, Polar or Grizzly, I really am a sucker for advertising!

    1. Apocalypse Later


      Pretty obvious that he meant "bare".

    2. dogged
      Thumb Up

      Here you go...

  9. Ylydxi Reclo
    Paris Hilton

    By Jove

    ...And I was already mourning the cessation of P.H. coverage

  10. MV

    Beer "Devassa" ?


    Why did nobody translated the name of the damm beer ("Devassa") ?

    I'll crack it up then: "Devassa" is that woman between naughty and slut... closer to slut than naughty , actually...

    Not making this up, seriously


  11. Jason Yau

    I'm not

    used to seeing paris not in night-vision mode.

  12. Trevor Pott o_O Gold badge
    IT Angle

    I get the paris angle...

    ...but where the IT ang--


    *beaten to death by moderatrix*

  13. Monkeywrench

    Paris missed the big event

    Wonder how she managed to miss the Mud Carnival in Rio?

  14. N2

    Never mind the beer

    Id drink her bathwater!

    1. Lionel Baden


      after the mud wresting ??

  15. Anonymous Coward
    Jobs Horns


    Nice place - come in.

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