Redaction
I'm guessing that 5+ year old Copyrights don't matter much to IBM, but if somebody needs some prior art give me a shout.
http://purl.org/pii/terms/
Although I wonder have to wonder if they actually got the redaction-so-you-can't-re-identify part right on the database bit. http://www.rustprivacy.org/meta/ReadMeFirst.pdf (get the sample spreadsheet). Or just http://www.rustprivacy.org/rustthesql.pdf if you are lazy.
If they can do this right over ODBC, they are God-like and can put me and the rest of the unwashed to work licking their boots. Otherwise, Caveat Emptor (Latin for read the f'ing EULA fine print)