Beeb reporter breaks Sonim's 'unbreakable' phone with fishtank

A BBC reporter covering this year’s CES broke Sonim’s…ahem…“unbreakable” mobile phone during a video demonstration of its toughness. BBC_Sonim BBC Reporter Dan Simmons (left) tests and breaks a Sonim handset After dunking the handset into a fishtank, Reporter Dan Simmons repeatedly smashed the device onto the tank’s corner …

[Individual #6/42]

Now for sale

The unbreakable fishtank!

[Piloti]

Oh really....

Nothing is 'unbreakable'. And for the reporter to have to resort to """repeatedly smashed the device onto the tank’s corner. """ to break a mobile 'phone means that, in normal day to day work, this should be a pretty tough old beast.

One nil to the 'phone in my humble view......

P.

[DT]

RPS

If I was the Sonim presenter, the fish tank wouldn't have remained unbroken for long.

'phone irradiates head

Fish tank breaks 'phone

Head smashes fish tank.

It's like a painful, expensive version of rock, paper, scissors

[Anonymous Coward]

Nay, nay and thrice Nay!

Feed one to a horse and make it shit it out. Then phone for a vet with it.

Great publicity, great marketing trick (that looks more impressive than it really is but will fool people), and great television.

What more could you want?

[Mark Dowling]

and of course being British

he immediately apologises having been given carte blanche...

[John Ridley]

did he get his free phone?

just wondering.

[Matt 13]

he did....

and its got a broken screen!!!

[Jerome 0]

Excellent stuff

The best part of the video is the way the journalist is so abjectly apologetic (so much for hard-hitting journalism) while Plaschke remains completely calm and collected about the whole incident. Sheer class.

[Gomu]

Amazing phone

It is amazing that if you see the video, still the phone works. And anyway Sonim phones are covered by a three year unconditional warranty, which other phones don’t have.

As piloti says, this is really a lot of stress for a phone. Other phones would not have held this long.

[Matt 13]

it did break, but....

he was hammering the hardest to protect, most delicate part of the phone bloody hard against a corner... the forces on the screen were pretty extreme! the fact that it took about 4 or 5 attempts to break is really very good going!!

you dont know how tough something is till it breaks... for me, seeing that it does take that sort of abuse is a good selling point! and if the screen is proper daylight readable, ill have one for days on the yacht