Is there no end...
... to the shit these people try to sell us???
It already sells milk, bread, booze, car insurance and furniture. Now supermarket behemoth Tesco is to add the Apple iPhone to its growing inventory. Tesco today confirmed a joint venture with O2, enabling the supermarket to introduce the iPhone 3G and 3GS into its retail operation "shortly". The handset will be sold through …
My wife has a Tesco Mobile Nokia, and the only physical branding on it is Nokia's own. Not even any blue and white stripes! I think we can forgive them saying "TESCO" in very small text at the top of the standby screen. Of course, may not apply to all the phones they sell, but usually the networks are pretty consistent about this kind of thing (I remember Orange not carrying at least one phone simply because there was nowhere to put their logo).
Tesco mobile are already partnered with O2, because they run on O2's network. It will be interesting to see what happens with price because tesco have a very different pricing policy to the big 4. They seem to make you buy the phone whether you take out a contract or use pay as you go.
I'm sure Apple have come to some agreement to stifle the competition though.
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