Look, Advertisers......
People SUFFER with your "products", I have Sky+ and I normally record everything on "comercial" chanels so I can SKIP the adverts. Hell, if sky offered me an extra button on the remote so I could press it without having to sit and watch the fast forwarded adverts I'd gladly pay an extra tenner a month extra for it.
Sure, some adverts are cute, some are funny and some can be informative (and some, like that fucking Go compare ad can stick in your mind and drive you to the point where you wouldnt buy insurance from them if they were the last company on earth, I'd rather risk fines and suspension for driving without insurance, but I digress) but, and this is the important bit for Advertising executives - NO ONE CHOOSES TO WATCH ADVERTS!
I wonder if I can get a grant from the university of stating the bleedin' obvious to research that would undoubtedly show that people with a box full of recorded, comercial programs will skip the adverts 100% of the time!