why can no-one do maths anymore?
"However, we consider it desirable that the maximum amount of the penalty should not be higher than the equivalent of 10% of the highest annual turnover of a small company."
That makes no sense whatsoever.
A percentage is a proportional figure that can be applied to many different actual figures to give the same proportion.
So in order to confuse, we are being apples and oranges - 10% of turnover of small company should be the same PROPORTION as 10% of a large company.
10% of the highest turnover of a small company IS NOT a comparable figure unless you define what a small company is or the highest and lowest turnovers are for such companies.
This is merely a statistical way to make it disproportionately in favour of large companies on whose board government ministers sit.
Criminal sanctions on INDIVIDUALS is the only way to go. Fine's dont go to the victims of data loss.