..I guess this is one of those "lets cause loads of outrage, get free publicity and then revert back , due to consumer demand" promos that are pretty common these days...
Kraft Foods has announced the result of a three-month competition to name its new cream-cheese-adulterated Vegemite, and has decided it's a really bright idea to brand the spread "Vegemite iSnack2.0". The man responsible for the outrage is West Australian web designer Dean Robbins. The 27-year-old saw off over 48,000 rival …
If they are going to name it something as STUPID as that..well, I shall be boycotting the stuff!!
What was wrong withsomething good and wholesome like "Cheesymite" and all the other human names that we in NZ came up with?
Is it because some silly sod wants to try and be clever or what...?
No parent is going to buy something like that for their child - and I thought Kraft was supposed to be thinking of selling their product to the families of the world - to be nutritious and healthy!!
So some random wants to rebrand as 2.0 to keep up wiv da yoof or summink? Sticking 2.0 on a "product" is almost a guarantee of failure nowadays, web2.0 was just marketeers trying to stick a label on something that was gradually evolving anyway. It won't help.
And lets face it, whether you love, hate, or like me, are indifferent about Marmite, Vegemite is just the poor inferior wannabe cousin.
Vegemite has a very strong flavour, so you only need to use a tiny bit on your bread. This is obviously no good for sales, as a jar lasts weeks if not months.
So some smart marketing droid came up with the idea of diluting it, so you need to use more and empty that jar more quickly.
Claiming that people want something different when they have been happily eating it for 80 years is dangerous spin. It's right up there with breweries claiming people want beer in a smaller bottle for the same price, as it fits their needs (somehow???).
"Vegemite has a very strong flavour"
Oh, come on. Vegemite tastes like extract of malt that once heard of someone who ate marmite.
Fosters, as we know, is the residue discarded by someone who drank real beer. Vegemite is made the same way. Vegemite with cream cheese ? I don't want to think about it.
You don't slab it on like peanut butter, though!
Marketing people should be banned from entering product-naming competitions - we can say it is to give us regular folks a fair go, but we all know it is really to stop mindless ego-wanking like this.
We probably need to keep the marketers off the judging pannels too - egotistical circle-jerks (on the consuming public) are never pleasant either.
barfridge (above) makes a truth-ringing point regarding usage rates - as much as I like the stuff, a small jar will last me all year.
In the end, "Yeast extract" is just the slime off the bottom of brewing vats.
I'm sure glad I read all the comments before I added my own 2c because I was going to say the exact same thing. This is just a ploy to make you buy more because as you say, currently, a jar can last for months.. Unfortunately (for Kraft) it will fail because the stuff is revolting and no self respecting Aussie would be caught dead eating that shite any more than they would voluntarily choose to drink Fosters Lager.
Maybe they'll change the name in the first maintenance release? Even Vegemite is not the original name for the product. It was called Parwill by its inventor, ie before Kraft bought it.
Marmite ......... Parwill! Very droll.
Vegemite has also been known to generations of school students as Vaginamite. Try getting your tongue around that! If not, Martmite.
Yes, the moron who thought that name up will go down in history as creator of a FAIL of astronomical proportions.
Yes, his FAIL is so large it has already been spotted by the Cassini probe.
Later, in the year 2138:
Yes, kiddies, I remember reading about the Great 2009 iFAIL on this funny old thing we had called teh Intartubes.
Fail. Just... fail.
To be fair, this is a new and different product, not a renaming of Vegemite as many news reports have wrongly implied.
Could this really be some kind of "no such thing as bad publicity" viral stunt? Seems out of step with Vegemite's down home image but you never know with these hipster marketing types.
I'm guessing they expect their version of New Coke to last about as long.
They should have taken the ironic doomed faddishness to its logical extreme and called it Vegemite 2000.
Vegemite vs Marmite taste varied according to location, something that I learned when I shifted.
In South Africa, Marmite is very strong/salty and Vegemite is relatively tame. A half teaspoon is enough for a slice of toast.
In NZ/Oz, Vegemite is about the same (and might be the same) as the Vegemite available in South Africa. You want about a tablespoon of the stuff on a slice of toast.
The NZ/Oz Marmite is pointless and is just coloured margarine. Just chuck it in the bin. Sounds like something the Poms might like.
According to Brand Republic: "It has emerged that Breville, which makes toasters and sandwich makers, lodged an application to trademark the name iSnack in 2000. The application was accepted in 2001 for "cooking apparatus including snack makers and sandwich toasters; parts and accessories in this class for cooking apparatus"."
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