Robot wars
I hope they've got the patents sorted out, because the collection of small wheels forming one large wheel, thus enabling lateral movement without compromising linear grip was originally developed for a robot on robot wars... although I forget which one*
I thought at the time that it was a great idea... nice to see a company doing something clever with it!
Looks like fun too... like a sit down, one wheeled segway!
*I'm glad I can't remember, because I'd be ultra-sad if I could!