Adobe spends $1.8bn on Omniture web brains Adobe Systems is snapping up the self-described "web analytics and online business optimization software and services" company Omniture for $1.8bn. Considering that Omniture's market capitalization as of last Friday was $1.29bn, there may dancing in the streets this evening in Orem, Utah, home of Omniture's corporate …
Adobe is more than well on its way to becoming the new Microsoft... the Flash player is as big a monopoly now as anything else. And as much as people bitch about M$'s pricing on products, Adobe knows it has a lock on the market for a lot of its software and they charge accordingly. For example: MS Office Pro Plus 2007 educational license- $51. Adobe Web Standard CS4 educational license - $220. Web Standard basically consists of Dreamweaver, Flash and Fireworks - they want $999 for the full retail version. Seriously, just for web page design software? That's just freaking insane....
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