Probably funded by the German Steel industry
The car business being a bit flat at the moment.
High temperature hook & loop fastners are an interesting idea (It's only Velcro when they make it. Trademark violation etc).
However iirc high temp Velcro is already available but uses superalloy wires and ceramic fibre loops but I think its good to 800c. Why its not totally ceramic fibre is a mystery to me as I think ceramic fibre is flexible enough to handle the bending and that would raise the upper use limit quite a bit. And it was stated it can be pulled apart by hand.
This looks like it could be made in high volume on some process line at relatively low cost. The holding power seems quite high.
Now if it could hold out to say 1300-1400c you could hold on the TPS panels for a space vehicle (needed because if one of them fails the fastener would be directly exposed to airstream).
A note on the building apps. Velcro covered bits can be slapped on with a linear motion. Removing (or repositioning them) involves peeling them off. If your talking about 2 rigid objects (picture frame and wall for example) trying to peel a picture frame of could get messy.
I'm sure it will find uses in various places. I suspect they will *not* be where its inventors think. Hmm. Germans. Tight gripping. Metal. Leather...