Apple Store pillaged in 31 seconds On Tuesday, around 2 o'clock in the morning, a team of well-choreographed gadget-rustlers needed no more than 31 seconds to clear out an Apple Store in Marlton, New Jersey. Taking only one second longer than it does for Justin Long to humiliate John Hodgman in a "Get a Mac" ad, five masked miscreants tossed a brick through the …
Where did they learn to throw a brick like that? it must have taken MONTHS of preparation in learning how to throw a brick through a window to make it break, goodness! And savvy enough to wear a mask indeed? Crooks are getting smart these days!
Police are currently on the lookout for masked men trying to purchase power supplies.
It's not surprising that people have to resort to a smash and grab at an Apple store - given that 90% of the Apple staff seem to hang around the doorway to welcome people or to cheer them when they leave, and when you do find someone you discover they're wearing the wrong colour t-shirt to actually help you.
okay,
so laptops werent secured properly with eg kensington locks to slow theft..
but why were the laptops all out and freely accessible out of hours? jewellers dont leave all their stock out at night - they lock it away. same should be done here...have a trolley, load it up and lock it all away out of hours.
if you make things easy, then thieves will target you
So this individual store was broken into recently using the same method -- breaking the glass with a heavy object? I wonder if they're going to replace the glass with the same stuff again and wait for another break-in. After the first time, you'd think they would have been smart enough to use safety glass or bullet-resistant glass to ensure it didn't happen again.
bwahhahaaaa! hahahahaaa! hahaahhaa! wait !! hahahahaa!
applestores secure nothing. my friend who is unfortunetly or fortunetly an employee at one of the stores in new jersey had been complaining to me constantly about it.
their idea of closing was close the doors make sure no one is left do the end of the day report scram and go home.
hell when i was working for blockbuster video and that was 15 years back we had and still do a policy of locking away all gaming consoles as sop at the end of the day.
hell its just common sense few bucks spent for a lock on a machine is nothing and not too much of a hassle on either store or customer so why they are notdoing it? common sense out the door along with few grand to save a buck! now excuse me i have to laugh evily and share this one with few drinking buddies for more laughs!
...do people seriously believe that piece of substandard editing is "the next stage in apple's advertising campaign". The last shot is a standard catalog shot of a macbook with some text overlaid onto the screen, and it comes up too jarringly to be true Apple handiwork (god, I sound like a gushing fanboi - I'm not, believe me!)
I've got to say though the times I've been in apple stores I've been very tempted to do a runner with some kit - I'm certainly never going to pay ridiculously over the odds (that being their natural price) for a mac, so it's the only way. They do make it handy though if you want to ssh into a remote machine - I did an hours work from the soho (NY) store once.
As soon as those machines show up on the net they will be
able to track them.Hope they arent clever enough to immediately
wipe the hard drives and most of all , stay off the net.
These guys move fast though .. think ill call them when i need
a team of movers , anyone's got their telephone number ? ; )
At a Apple (or Circuit City) store: 'Hi. May I help you?'
Customer: 'I'd like to purchase three Apple transformers please.'
'Boy, umm, why so many?'
'Uh... The dog tends to go thru them a lot. Yeah!'
OR...
'Sorry, fresh out. Can I have your name, address, and # to let you know when we get 'more' in?'
'Sure. My name...'
I wonder if Apple free delivers transformers.
Do you really think Apple, the same company that spends $60,000 for a Corian Genius Bar (in the small stores) doesn't lock them down to save a few bucks? The reason they aren't locked down is to not restrict customers who are looking at them. Apple's rules for display (at least in 2003/2004) said specifically not to lock them down. They did eventually start using alarms - not sure if they still do that or not though. They don't put them away at night, and leave them in plain view through the glass doors/windows so people can droll over them even when the store is closed. Yes, it makes them more susceptible to theft, but it also gets more sales (CompUSA lost many a Laptop sale due to having their laptops completely locked down). Looking at the success of the Apple Store, I think they're doing things right.
Utter lack of security thanks to the 'we don't get no malware round these parts' arrogant mentality.
There is a security guard, but just like the java fixes he turns up late. And just like the java fixes he probably wouldn't be able to protect all the vulnerable products.
Security through obscurity for your apple stores can only work for so long...
Was that guard pulling his trousers up in the video?
First they throw a brick or something through the window - clue one for sherlock the security guard (breaking glass).
Then they run in, I cant believe they could just unplug the laptops without setting off display cord alarms, more noise...by then the guard should have been pointing his gun at them, but nope, 31 seconds after sudden noise he appears as they left, and I think he watched them pooped himself and then came out as they left to see the loss.
Commentors, if you listened, you would have heard that the thieves made motion to the guard that they had a gun, so obviously he went in back and came out when they left. Perfectly reasonable.
It does however beg the question, "What is the guard for?"
As for tying them down, I know that's how you best buy fans expect everything to be, but we Apple customers don't like that.
Tip to future thieves: close the lid THEN lift the laptop onto your stack.
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