Where do you get your figures from?
"Good - but how much did the outage cost in lost e-business through the site? El Reg thinks the number is likely be in the million dollar plus area."
If I wanted to buy something from Cisco directly and I went to the site espescially for that and found the site was down, I'd just go back later.
More worrying, I work for a global telco and just mis-typed ww.cisco.com into my IE 6 (FFS) and got hijacked by Bing! Same result for ww.theregister.co.uk.
Must open a ticket and tell the IT bods they have a problem (mysteriously typing ww.google.com takes me straight to google, go figure!)