Being a yank, please pardon my British slang, but do you call the author a tosser, a git, a wanker or all of the above for this poor attempt at humor.
Even in America, we know that you drink your single malts neat, with a water back, or maybe a little water for those who can't stomach cask strength.
Also the author didn't do his math right. He'll need to at least double his single pour price to account for the mark up that bars place on their drinks. Where else are you going to get a single pour?
Now if they had said 50yr Laphroig, and the price was $1000.00 (USD), I might, consider it.
Anyone who's had the 30yr Laphroig will understand.
FAIL for the Author's attempt at humor, FAIL for the well over priced piss poor marketing attempt.