I agree with the overall ruling, however does anyone else find it disturbing that google is defending it's actions using technicalities which are factually wrong.
"One cannot merely press a button to ensure that the offending words will never reappear on a Google search snippet: there is no control over the search terms typed in by future users. If the words are thrown up in response to a future search, it would by no means follow that [Google Inc.] has authorised or acquiesced in that process"
"Thus, submits [Google's barrister Antony White QC], it is practically impossible, and certainly disproportionate, to expect [Google Inc.] to embark on a wild goose chase in order to determine where the words complained of, or some of them, might from time to time 'pop up' on the Web."
Google is arguing it's too incompetent to control the words on it's website? Of course it can, but if I understand the ruling it's suggesting that it has no responsibility to add that capability.
I did a test on google.com, and low and behold it is already removing specific four letter words from it's type-ahead and auto-correct search results based on some maintained ban list. It does not prevent the user from typing them in explicitly, but it demonstrates that google has already implemented the ability to eliminate search results based on certain keywords (unless they are typed verbatim).
Instead of (wrong) technicalities, this ruling should have directly addressed why google is not accountable even though they do in fact have the capability to eliminate results based on keywords.