back to article California skateboard dude swipes Reg logo

It's come to our attention that California "retail boutique" Primitive Shoes - owned by professional skateboarder and thesp Paul Rodriguez Jr, aka "P-Rod" - has been playing it a bit free and easy with our beloved El Reg Vulture logo: The Register logo seen on Primitive Shoes t-shirt Ahem. Much as we'd like to raise a red …


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  1. Dan 63

    Take him...

    for every penny he's got and then lock him up and throw away the key! The dirtynogoodscroungingfreetard!

  2. Natalie Gritpants Silver badge

    Don't be daft.

    It's a logo of a vulture, what do you expect it to look like. Besides, their logo has a shoulder and is facing the right way.

  3. LuMan

    Thieving Gits!

    Go over there, Lester, and kick them in the 'nads!

    That'll learn 'em!

  4. dunncha

    I would say his is significantly different from your's

    As it is facing the other way and is a different colour.

    But never fear get your lawyers from the same place as the RIAA and they will sue their ass of guilty of not. But if you do will you become the thing you despise most.

    Of course copyright seems to be a little more important now!

    I want a

    'As seen on El Reg' T-shirt

  5. Anonymous Coward

    @Don't be daft


    It's always worth checking before you comment and look silly.

    Or if thats not big enough for you to notice the obvious plagiarism, try this one.

    Or infact I could be wrong and flipping an image and using it in this way does not breach copyright.

    Go Reg Go!

  6. Anonymous Coward
    Dead Vulture

    Passing off

    Yeah, that must be really hurting The Reg's Californian shoe retail operation - you hit him hard.

  7. parrais


    I'm guessing you haven't seen the old Reg logo, as visible in this screenshot:

  8. Citizen Kaned


    you got your logo from vultures in cartoons... your logo isnt exactly something you thought up 100% is it? its like any vulture in a cartoon you will ever see. i can see that is bloody close to yours (i guess they could have even copy/pasted and mirrored) but still.... a vulture is a vulture ;)

  9. Martin Marv

    But it's not the same vulture

    It's clearly facing the other way

  10. Anonymous Coward
    Anonymous Coward

    Fair's fair!

    Let's have him extradited to the UK and banged up for 70 years!

  11. Anonymous Coward
    Anonymous Coward

    Go for the throat

    make the bastards read the whole of our JSOX compliance documentation. That'll learn 'em.

  12. Anonymous Coward
    Anonymous Coward

    Ahh the American Infidals

    Send out the black helicopters (or Airwolf)

  13. Anonymous Coward

    That's One Fired Designer

    He's accountable for it, but I doubt he selected the logo.

    He'll profusely apologize, remove the logo, and send the dumbass designer packing.

  14. SuperTim

    No way!

    The head is the wrong way round, like totally coin-style, unlike yours, which is stamp-style bro.....

    In america, that is as good as completely different dude.....


  15. Matthew Ellen

    @Natalie Gritpants

    Not so fast:-

    The image clearly has a shoulder.

  16. Paul 4


    No... Thats the commentards your thinking of...

  17. Ian Ferguson


    You mean the crack team of urban skateboarders cruising around LA are NOT sponsored by the Register?

  18. pctechxp

    @ Natalie Gritpants

    A vulture, like everything has two sides so how can be it be facing the 'right' way?

  19. Smarty Pants


    Send Sarah over

  20. Anonymous Coward

    Send the Moderatrix after him!

    She'll whip him into submission!

  21. Cameron Colley

    I thought your logo was familiar...

    ...are you sure you didn't pinch it from a skateboard you saw when you were a kid?

  22. Chris Dupont

    The Reg is Trolling... itself?

    Bring on the commentards.

  23. Anonymous Coward

    Get off my lawn, you dam' kids! @Gritpants/dunncha

    Hi n00bs! <waves> It's easy to think you're being clever when you're actually merely ignorant of the facts.

    That's the old El Reg logo, from before the redesign, that they've ripped off utterly blatantly. You probably aren't old enough to remember back that far, but see here for comparison; it's identical:

    'tch. Kids these days don't know their history. Bah!

  24. Liam Pennington
    Paris Hilton

    Is it me...

    It looks like one of those creatures from old Bugs Bunny cartoons, the ones in space?

    Paris, because she knows all about head...

  25. Greg D

    world class scavengers


  26. This post has been deleted by its author

  27. Bo Pedersen
    Thumb Down

    does nobody talk anymore

    why have you not tried talking to him, maybe he would freely agree to make a payment for use of the logo, maybe he will sell el reg merchandise.......sending the lawyers straight in is pretty low.

  28. Anonymous Coward

    logo on a t-shirt too

    The logo is used the right way round on this t-shirt :-)

    Dirty pirates.

  29. Anonymous Coward


    No, this is definately The Register's logo, the one displayed at the top has changed slightly over the years but the old version was identical to this right down to the colours. It's still in use, look at the merchandise in the shop -

  30. Mathew White


    Everything on the internet is free and without copyright?

    Isn't it....?

  31. Hantong Tang

    Oh look it IS The Reg's logo...

    a quick google of 'vulture logo' and you'll see where he got his inspiration from.

  32. Scott 19


    Because its the land of the sue and if you ain't sueing someone you ain't nobody. and turning the graphic around and adding a semi cicle doesn't make stealing right.

    I'm sure if they sent an E-mail to El Reg requesting the use of the graphic the old farts would be happy to be associated with the yoof of America.

    Not saying that your farts just passed the display date, not quite at the best before date though

  33. Anonymous Coward
    IT Angle

    Are there ways to register a logo?

    And are there modest difference rules?

  34. Anonymous Coward

    For those who doubt El Reg's copyright

    @dunncha - Your attitude disgusts me. Copyright has always been important since it's inception it was there to protect artists and writer's from those who would steal their work.

  35. Rocket

    @ Don't be daft.

    @ Don't be daft. By Natalie Gritpants Posted Thursday 16th July 2009 12:35 GMT

    > It's a logo of a vulture, what do you expect it to look like. Besides, their logo has a shoulder and is facing the right way.

    It's a vulture in exactly the same style & proportion as our beloved ElReg, and facing the WRONG way! -- with a shoulder.

    The placing of the eye is 'stylised' too. Ooh! But it's red!

    Sheesh! Next it'll be okay for hungry-bird pie-search websites to misspeel themselves There Gister

  36. Dex

    Send over...

    The sharks armed with frickkin' lasers already :P

  37. Destroy All Monsters Silver badge

    It's not "Copyright infringement"

    ...if anything, it's "registered trademark infringement".

    But didya register the Reg Logo likeness internationally or just in the UK?

  38. Albert Gonzalez

    Reversed logos

    Prior Art

    Just compare the guinness logo and the Ireland Republic harp.... they're just mirrored so they aren't the same thing.


  39. Niall 1

    Re:No way!

    "The head is the wrong way round, like totally coin-style, unlike yours, which is stamp-style bro....."

    Maybe the plaintiff will get a dyslexic judge.

  40. Nick G

    Go for 'em

    & if it doesn't look like it's working, change the charges half way through the trial (in true Riaa lawyer style) to: Wearing a loud shirt in a built up area during the hours of darkness...

  41. Tom 42
    Thumb Down


    i would say its theft. if you google Vulture Logo the first result is:

    which is exactly the same logo, just flipped and with its eye coloured red...

    naughty naughty

  42. TeeCee Gold badge

    Re: Facing the wrong way.

    Lester. Do us a favour. Turn that pennant over and photograph the other side for the benefit of the denizens of fucktardia, who seem to be out in force here today.

  43. amanfromMars 1 Silver badge

    Content Inventor/Thought Broker...... An Enigmatic Partnership

    Surely Prior Art Use Proof trumps every argument, whether Registered or not.

  44. Anonymous Coward

    Copyright and trade mark infringement

    It is an infringement of copyright (if it can be proved that it has been copied - i.e. the potential infringer had sight of the original - given the likeness this seems likely.)

    It is also potentially an infringement of El Reg's registered trade mark (which is for publishing etc, not clothing):

    US Registered Trademark: 3531038

    Community Trade Mark (EU): 3348381

    I say "potentially" because (at least according to UK / Europe TM law, and this stuff is pretty well harmonised supranationally; any US IP attorneys reading?) El Reg will need to prove that consumers are confused into thinking that theses 'fake' T-shirts were made by El Reg.

    In any case, a strongly worded letter should do the trick.

    Tux, because all good software engineers need to be IP lawyers, nowadays.

  45. Jerome 0

    @ pctechxp

    "A vulture, like everything has two sides"

    A Möbius strip has only one.

    Where's the pedant icon? Oh, I suppose that guy will do.

  46. Anonymous Coward

    If I flip the Macdonalds logo over, can I claim it as mine?

    No I can't.

    Get over the flipping flipping you lot.

  47. GX5000
    Thumb Down

    Down with IP

    You don't Own the likeness of that animal..

    The Head is sufficiently different to be acceptable....

    We really need to do something about IP, it's gone too far...

  48. Sean Thompson

    breach of copyright?

    Breach of copyright? Try trademark infringement.

  49. SimpleUser

    No chance

    That guy in the States wears a black necklace, no chance I''ll ever fly to do something good to mankind, just the opposite of El Reg's vulture.

    Let'm off the hook I'd say - mercy to those who don't know better.

  50. W

    "So why the vulture?"

    El Reg's official Vulture story goes thusly:

    "Our logo is the brainchild of Reg co-founder John Lettice. Many years ago - 1995, or 1996 - The Register produced a small newsletter to dole out at CeBIT. John says he chose the vulture for the masthead as an ironic take on the eagle used so often on newspapers. We think it was because his clipart CD didn't have an eagle." -

    As per (other old reg logos here, also).

    Other 'classic' vulture logo stories worth an airing:

    -> Preposterous Strategy Boutique-athon @

    -> Stalin in an El Reg T-Shirt @

    -> High geekery (arf) @

  51. Mark 91

    In order to have a case...

    You'd have to do away with the abomination of a site redesign and go back to the old logo.

    (Well, it's worth a shot, right?)

  52. Aortic Aneurysm


    Perhaps you should read all the comments before posting.

  53. Anonymous Coward
    Anonymous Coward

    RE: Passing off

    Makes no matter. If you own a trademark and you do not vigorously defend it's misuse then you risk having your trademark diluted and rendered effectively in the public domain.

    Look at "Hoover". Although Hoover are just one manufacturer of vacuum cleaners the word "Hoover" has now come to mean vacuum cleaner and due to Hoover (the company) turning a blind eye to this they are no longer able to prevent people using "Hoover" in this way. It is quite legally acceptable for Dyson (say) to refer to their latest model as the best Hoover around.

    Take Rolls-Royce as an example. If you refer to your product as the "Rolls-Royce" of whatever your product does you can expect a snarky letter from RR's lawyers requiring you to cease and desist - no matter what your product is.

    Long story short - if you don't defend your trademarks you lose them.

  54. Trayjan

    collectors editions

    i'll be sure to buy a few shirts now before they hit ebay.

  55. Michael 82

    Sue sue sue em!

    Sue, sue, sue, sue, sue em! ...blatant copyright infringement!!!

  56. Anonymous Coward

    So many lawyers

    I had no idea that so many lawyers have taken a second career as IT specialists...

    Mine is the $700 Persian wool on the end...

  57. Jeremy 2


    Send their ISP a takedown notice!

  58. Anonymous Coward
    Anonymous Coward

    passing off?

    Idly trawling through the regs catalogue I find this: Tsk Tsk.

  59. Sean Thompson

    IP Lawyers and IT Pros

    It is actually quite common for IP lawyers to be into IT. It is understandable if you think about how may tech patents are approved each year.

  60. Anonymous Coward

    Bunch of whingers

    The buzzard clearly resembles on that Warner Brothers used in old Bugs Bunny cartoons back in the 40's or 50's. You need a really old git to remember that (and here I am).

  61. Steen Eugen Poulsen

    Give them a medal

    They have scavenged an old El Reg logo.

    They are "world class scavengers", this is just to perfect, El Reg should be honored.

  62. vincent himpe

    The vultures

    would like to pick the corpse of both el Reg and P-rod over the blatant usage of a badly drawn simile of its likeness without its written consent ...

    mine's the one drenched in vulture repellant

  63. Anonymous Coward

    Boy are you guys dumb

    This design is obviously stolen from the alternate universe web mag "Retsiger Eht.- dedicated to feeding the hand that bites TI"

  64. MadonnaC

    @I would say his is significantly different from your's

    If el reg got the RIAA Lawyers, then they would sue the readers for doenloading a copy to their computers, and the sue anyone that has anything resembing a bird/animal/any other thing they can think to tag on in their logo

  65. LaeMi Qian

    if you /must/ use Google Images...

    if you /must/ use Google Images in your designs, at least redraw them!

    My 'Arm The Whales' gear at CafePress was based on perusing Google Images to get an idea of what shape looked good, hand-drawing a combination of the best couple of examples I found, scanning it back in and then GIMPing it back to life and more. IANAL but I am pretty sure I have created original work inspired by others rather than duplicating. Maybe I should offer my services.

  66. MeRp

    This is an atrocity...

    crime against not only el Reg, but humanity itself... $25.99 for a god damned tee shirt.. and it's only original IP is the fucking tag with a stylized P on it.

    WTF is wrong with the people who buy stuff from this business?!?!

  67. Anonymous Coward
    Anonymous Coward


    Where did El Reg nick it from originally?

  68. Adrian Esdaile


    PWN the little shitheads.

    Go for it! We want to see them bleed.

  69. Hud Dunlap

    But what if???

    What if he was using it first? Is El Reg going to have to find a New logo?

  70. Gavin Bloeman

    At least change it a bit...

    You're ranking #1 on Google images for "vulture logo" so this is one fucking lazy designer

  71. Anonymous Coward
    Anonymous Coward

    God'll 'ave you lot

    You nicked it off him in the first place! Bloody hypocrites.

  72. Dr Patrick J R Harkin

    Logos want to be free!

    He probably got it in a Torrent.

  73. Anonymous Coward
    Anonymous Coward


    NUKE EM!

  74. The Vociferous Time Waster

    This happens a lot

  75. Anonymous Coward
    Anonymous Coward

    Oh, the irony

    Day in, day out, El Reg stands up for those who choose to pirate software, films, etc.

    Then one day someone steals their logo - and El Reg respond with legal threats.


  76. Simon B

    The thieving bastard!

    Get in his system and replace the logo with one of Gordon Brown's head!! That'll soon stop sales!

  77. Graham Bartlett

    @AC, "oh the irony"

    Erm, do you actually *read* El Reg? When did El Reg last do that? Last I heard, it was all about ridiculing TPB et al. Whilst also ridiculing the majors for failing to provide alternatives, to be sure, but that doesn't equate to standing up for piracy.

  78. Anonymous Coward
    Anonymous Coward


    I know our colonial cousins don't usually 'do' irony, but could a scavenged logo be deliberate for the 'world class scavengers'?

  79. Peter Snow

    I can't find ANY resemblance!

    Ask me again when I'm pissed!

  80. Anonymous Coward

    sorry not infringing

    Hi, vulture eyes are different, they changed the logo enough, black with different red eyes.

  81. James O'Brien
    Thumb Down


    So what I want to know is this. . .

    Will it blend?

    /Ok painkillers and muscle relaxers kicking in that was lame.

  82. James O'Brien

    Sorry about the second comment

    Kind of surprised no one noticed the logo on the pocket.

    Appears to me they only flipped it once for the banner.

    /Sue em always thought skaters were morons anyway.

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