O2?
Could do well to learn from this, but I suspect their arrogance will remain.
Apparently, the howls of hurt from early iPhone 3G buyers reached the heights of AT&T's bean-counting management. The company announced Wednesday that it would let iPhone 3G owners buy into new two-year iPhone 3G S contracts at a less punitive rate. Well, some iPhone 3G owners. In an open letter released on Wednesday, Big …
I'm still waiting someone to explain why iPhone users should to be treated as a special case when it comes to early upgrades. I'm going to be wanting a new Sony-Ericsson handset later this year when it comes out (the Satio), but I'll be a few months short of my upgrade date when it arrives.
I spend just as much as an iPhone user, so why no level playing field?
O2 already do this in the UK. They call it the Priority list, and means that some people can upgrade 3 or 6 months early, depending on how much they spend. I was only 15 months into an 18 month contract, yet because of this I managed to upgrade today.
http://www.o2blueroom.co.uk/ - check if you're on Gold or Platinum, and go from there.
If anything, it's the US copying what we already get...