Lies, damn lies, and statistics.
"Universal Display, in fact, claims that its PHOLED technology can convert "up to 100 percent" of the power fed to it into into light, while old-style fluorescent OLEDs convert only 25 per cent into usable light."
And I'd like to point out that "only 25%" conversion is *also* "up to 100%" conversion.
<mumble> bloody PR spin-doctors