back to article NebuAd knocks at death's door

NebuAd - aka the American Phorm - is just about dead. In a court document filed Sunday, a lawyer for the infamous behavioral-ad targeter said the company will soon assign all its remaining assets to creditors and will "cease to exist as an ongoing concern." NebuAd now operates with a "skeleton staff," and soon even the …


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  1. Anonymous Coward

    Rebranding Nebuad

    Nebuad flies again...

    Apparently their new trading name... in the UK. The place where we have spineless information commissioners, blind policemen, and a communications regulator who'll dance for a biscuit.

  2. Alexander Hanff

    NebuAd rise from the ashes in the UK

    NebuAd may have shut down in the US but in the UK they have rebranded and are about to relaunch as Insight Ready Ltd.

    This looks to have been planned for some time as NebuAd first registered last summer and were promoting the Insight brand last autumn. Paul Goad appears to be the CEO of Insight Ready Ltd. (NebuAd's former UK Managing Director) and it looks like NebuAd's Commercial Director, Tony Evans, seems also to be involved.

    See for more details.

  3. Anonymous Coward
    Anonymous Coward

    When it comes to this sort of thing

    With Phrom, Nebuad, Insight Ready, et all. There is only one way to get rid of 'em. Nuke 'em from orbit, it's the only way to be sure.

  4. Tony Paulazzo

    Nuke 'em from orbit

    LOL, nice one.

    Another pointless excercise, but anyway...

    Yet another petition that will be ignored by his brown-ness.

    What is really required is to get some online savvy celebrities interested in this.

  5. chas ponsford

    Spineless UK Govenment

    When will the Govenment stand up for the UK people....Oh yeh they are being paid by us to protect us. (that will be the day)

    They are only looking after there own pockets and back handers or do they call it expeneses these days.

    I hope the EU rip the UK Govenment to pieces as someone needs to protect the people of the UK.

  6. Anonymous Coward


    ...we'll be ready for them. That is all.

  7. Ash


    An ADSL ISP which has a *very* clear statement that they won't have anything to do with Phorm, DPI, or traffic shaping.

    Migrate now. Hit your old ISP in the wallet.

  8. CockKnocker

    goodamn them!

    They mostly come at night, mostly....

  9. Nick Palmer

    Plus one for...

    ...the nuclear option. Plus for chucking the whole of the ICO, Home Office (and especially Wacqui Jacqui), CLP and Ofcom in there with 'em, the useless overpaid effete ineffectual negligent incompetent mendacious corrupt WANKERS. Surely the fact that a company that's going into meltdown in the US because it can't get past their laughably "austere" (thanks, Eurofighter...) privacy laws chooses to set up shop here instead ought to give them SOME sort of fucking clue that they've screwed up.

  10. NB

    death by fire

    and possibly a side order of nuke.

    It's the only way.

    That or a that actually has a fucking clue about IT and that cares about the privacy of it's citizens... I'll probably see airborne bacon sandwiches long before that happens :(

  11. Ed Blackshaw Silver badge

    Like parasites, or perennial weeds...

    You think you've got rid of them, and then up they pop somewhere else when you're not looking.

  12. Camilla Smythe

    Isn't there some law

    About not being able to start up another company for a period of time after your last one gets stiffed.... or do they just make TV programs about cowboys who do that sort of thing?

    Still if NebuAdd were covering up their demise what are the chances that Phorm is a similar hollow shell at the moment? Yes, yes... wishfull thinking but...

  13. Anonymous Coward

    At least ...

    ... the reputation of our MP's is attracting overseas investment to the UK.

    Phorm and Nebuad - par for the course in scumbag Britain.

  14. John Smith Gold badge

    So what happens to the hardware in the ISP's?

    As long as this is still installed it will always be possible to resurect Nebuadd or Phorm from oblivion.

    Sell it of (in parcels) or have it destroyed.

    But happy face. Lets hope these scum don't whine on like SCO. Another group of “Businessmen” I would be happy to see the back off.

  15. Anonymous Coward

    We may have no privacy in the UK...

    But we can at least boast some of the tidiest moats in the world!

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