Maybe punting for contracts?
"lead the mapping effort and jointly develop ideas and initiatives to form stronger bonds between links on the chain." Is that a fancy way of saying it plans to figure out what its next step will be?
Without doubt bot-farms and the like impinge on the smooth working of the internet and pose something of a continuing and growing threat to commerce, which will have to be tackled one way or another. Hopefully solutions will be found through the introduction of better software and user education rather than through the introduction of intrusive measures at ISP level.
Meanwhile, the 'mapping effort' statement may well mean something like, "We are in a good position to assist with the work of the MTI and NSA initiatives, so please can we have a slice of the budget and access to some of the information that the spooks will be gathering."